Read and surround - doers
Leadership is ownership
You will own the market, if you lead the market
Educate your current customers
Let’s try utility based decision making
Marketing is about market creation not market share
Right attention = $$
Self-interest alignment
Marketing is driven by experience
Don’t fight forces, use them - marketers who follow and use technology, rather than oppose it, will discover that it creates and leads directly to new market forms and opportunities
Product life cycle - the window of opportunity stays open only briefly
Timing in business - the most important variable
Leadership is ownership
You will own the market, if you lead the market
Educate your current customers
Let’s try utility based decision making
Marketing is about market creation not market share
Right attention = $$
Self-interest alignment
Marketing is driven by experience
Don’t fight forces, use them - marketers who follow and use technology, rather than oppose it, will discover that it creates and leads directly to new market forms and opportunities
Product life cycle - the window of opportunity stays open only briefly
Timing in business - the most important variable
