People only like to keep assets around them

Asset - put money in your pocket , every month
Liability - takes money out of your pocket , every month


People can be categorised in four simple buckets

1. Asset 
2. Liability
3. Asset camouflaged as liability
4. Liability camouflaged as asset

People only like to keep assets around them 

Satisfaction

If you know

What
Why
How


You want something, you will be content with the journey itself.


#bliss

Distribution

1. Discovery - how do we get new customers to our door ?
2. Experience core product value - How Do we get them to experience the AHA! moment as soon as possible ? 
3. Retention - How do we keep making them experience the AHA! Moment as often as possible ?