MONOPOLY
People pay for Utility. Utility creates lasting monopolies
Friday, 3 July 2020
Strategy for YouTube simple
Every tactic is just that
I think I should stick to the strategy i know
Instantly useful
He should be able to instantly use the knowledge after watching the video
Reorder business
Provide so much value that he comes back again
Benefits of being able to communicate to the customer directly in digital age
You can control the messaging
You can talk to your customers for free
Do not need to talk/pay to any intermediary
It feels as if someone has democratised broadcasting network, and now you can say whatever you want to say to anyone in the world
Reaching to each one of your customer is instantly possible
Learn the matching algorithm
We will get trained in the process of reaching to the right audience
Business learning sequence
Product market fit - Make money for others on amazon
Operations - HOM
Distribution
Channel
YouTube videos
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