what is your Repeatable unit in the business ?

 I have been seeing this phenomenon in every successful business

There has to be a core reason for which your customers are coming back to you again and again.

What is the core utility for which your customer is coming to you, getting retained, and paying your bills every month.

If you can clearly identify it and monopolize that repeatable unit - you will survive in that business.

The difference between getting to the right answer and being right

 1 is a learning process

2 is an egocentric state of existence that is not healthy for long term existence

Financial freedom + Certainty

 If you are helping people gain financial freedom and increase the certainty of financial freedom in their life, they are more than willing to pay you a huge sum of money for the privilege.

Everyone wants to do what they want to do with their time 

Financial freedom is the basis for political freedom and personal freedom, to live a life expressing your core beliefs and choices.

If I can create a system that helps increase the certainty of financial freedom for other humans in their life.

I will have made a meaningful contribution to human history.

Two core skills for me

 Need to focus my energy on only two core skills, till the time I do not have a hundred customers.

operation skills - High output management and measure what matters

marketing skills - relationship marketing by Regis Mckenna ( experience and knowledge marketing)

Goal should be to win a utility segment of the customer's utility pie chart

Businesses are an ever-evolving play of customer utility and the solution for the utility. 

I believe that we should try to bet on the utility of the customer, not the product that we are creating to solve a particular problem/utility.

When customers purchase your product/services, they are not buying your product/services. 

They have a problem and they are trying to solve the problem, they have something that they are not able to do/are able to do it very inefficiently - so, in order to move from a lower efficiency state to a higher efficiency state, they are choosing you/your product/your service to fulfil that utility void.

If you can base your products/services on the utility for the customer, your chances of succeeding in your business increase substantially.

You can enter any segment of any business and judge it from the utility lens for the customer - you will get an idea about the following things

• utility-product life cycle
• how much will the customer pay

Personal story:

Before this business, I use to bet our ability to make a product instead of customer utility.

I failed in 5 businesses because I was optimizing for the wrong variable.

Till the time customer has that utility, you can fairly bet that they will pay you for the solution you provided to achieve that utility.