How to increase digital presence on the internet, so that Doctors could be found on Google?

What is the problem that doctors have been discussing with us:

We have been talking to a lot many doctors about their problems in daily practice.After many conversations, one theme of questions were repeated :

1) How do I get found on google?

2) How to market our skill online?

3) How to educate my patients about my practice?

4) How do I make my digital presence shown to the patient ?

4) How to get more patients to know about me?

Core problem of doctors:

These  questions were primarily about marketing and  digital presence, methods to increase the patient.

Solution:

There are many ways one could show digital presence to the patient, each type of solution will have its pros and cons.

We will list a few methods, but we will go in depth about one of the methods.

1) Website -
Pro:
complete control over the content,
Con:
 a lot of hassle and costly as well

2) Get listed on agreegator- eg practo, lybrate, justdial -
 Pro : easy ,
 Con: cost a lot of money and no guarantee of return

3)  Google Adsense -
 Pro: get intantly found by patients,
 Con: not a long term solution

4) Blogs - (e.g http://zeros.co.in/blog)
 Pro: easy , free of charge, long term returns, get found on google,
 Con: limited Expressivity

5) Facebook page -
 Pro: free, easy to share and update,
 Con: limited in scope

6) Whatsapp group-
 Pro: easy , free, instant sharing ,
 Con: Not a long term solution, a lot of distraction.

Blog is the best solution- Why?

One of the best ways to have digital presence is to write blogs on a consistent basis. It will give huge returns in the long run. Google give a lot of importance to original content coming from the same author on a consistent basis. You will automatically see your name coming at the top of searches after a few articles/blogs. Its totally free and the more you will write , the more you will be reward by google for your efforts. There are many places to begin blogging, for example you can instantly start writing on zeros.co.in/blog. ( Dr rahul ).

We will even help you in getting started.

There are no shortcuts to be found when it comes getting found on Google. But one thing we can assure you that your efforts will have incremental rate of return. The more time you will spend making your presence in the form of blog, facebook sharing of content, writing on a constent basis, the more patients will find you on the Internet.

All the best.



We will keep you updated with more technological updates  for improving your practice.

Zeros.