in entrepreneurship books, I was taught that the product should be focused for early adopters...which i think is a euphemistic way of saying...that you should only try to sell those who are hungry for your product and direly require your solution........ rest of the customer cohort will join the band wagon after seeing the success of these early product proponents customers. Remember to ask these people to pay for your product from the very first day, otherwise you will not know the value customers put on your product.
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