Friday, 29 December 2017

cultivated unfair advantage

what is yours?

as an individual, as an organization.


mine: acquire knowledge, apply knowledge



context:


throughout my years of trying to build a business, I learned that you need to have some unfair advantage over the competitor. I thought about it and realized that the best unfair advantage will be that you cultivate within you or within your organization.

any external unfair advantage could easily be bought ( ask Airtel, JIO did it to them )


But cultivated unfair advantage is much harder than just buying it ( ask Hike, WhatsApp market share has been growing even after no advertisement )


this concept of CUA ( cultivated unfair advantage) factor could be extended to individuals as well.


we all like to be surrounded by winners and people who have better abilities (  survival mode reasoning).



CUA factor is much harder to come by, but once it does; it has a compounding effect on increasing the probability of success of the entity.


acquire knowledge, apply knowledge.







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