No company can get big, if it has not found at least one strong method for getting distribution. Don’t try to come up with many distribution channels, get the one which is working and scale it up.
Humans follow powerlaw distribution in their action , contrary to perfect rational being they get influenced by all sorts of reasons/actions of other people in real world.
So just conquer one distribution channel and grow as fast as possible.
The world will bend itself to accomodate you.
Otherwise, you are dead.
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