India is premiumizing

2023 is the best time to build brands in India.

Here is why.....

I, recently, visited my hometown in Bihar for 1 day. I was driven from the airport to my paternal house in my village during the night. It was 72 kilometers from the airport, therefore it took a good 2 hours for me to reach my house.

During the journey, I observed that a lot of brands were present and thriving. I wondered, 

Why do so many brands exist in this poor state?

Do people really buy branded over unbranded stuff in Bihar?

How can I understand this conundrum - poor state, majority branded purchase??

How?

Why?

Just to give one example, literally every second car was Scorpio and most of the locals knew about every variant in detail. It could be due to road condition within villages is not that good, though road condition of state highways, by-pass and main highways was world-class.

I felt a different Bihar, 

I felt people were not afraid of starting business,

I felt capitalism at work at scale,

People have begun giving proper importance to education,

Most families had at least one car,

People were very comfortable accepting payment through UPI,

Mobile, data, and internet are at par with Delhi

24-hour electricity in Bihar Ara, better than Ghaziabad, where I live

Almost no pollution,

I saw a lot of hotels have come up and they were trying to position themselves as upper market hanging out places, similar to Mahipalpur near Delhi airport.

Gyms, cafes, multi-story buildings- a lot of them have come up in all sorts of places.

A lot of greenery, A hell lot of greenery 

Females are encouraged to study and work 

Value seeking people 

People were believing in their potential and trying new things.

I liked the direction and the change Bihar is going through right now.

It dawned on me that Because they have a limited budget

They want to be sure of the value for the price they are paying

Therefore even a poor market as Bihar... saw a lot of brands

The answer was the surety of the value/result Even a poor person will pay slightly higher for the surety of value/result.

 India is premiumizing!!

This is the best time to build brands in India.

how does it work ?

meditation leads to self-control, 

self-control leads to doing the most important thing each second, 

doing the most important this in each second leads to self-correcting outcomes,

self-correcting outcomes eventually lead to certainty/truth.

This is how I know, I can do it.

Why are these customers still here with us??

 I was going through my client list - trying to a reason why these people have chosen to stick with us.

The reason was staring at me - They have a complex account....  they have at least 10 unique categories.

Meaning... they could not manage multiple categories and related variables on their own in a systematic fashion.

They needed us because we have the system and software to keep performance in these categories in the right direction.

Linkedin Hooks

 This will help you create bomb content.

 
1.    It took me (these) many months to learn (this), but I’ll teach you in 2 mins
2.    3 mistakes you must be making while doing (this)
3.    I post regularly on (platform) and here’s how you can too
4.    6 tips you can use to transform (this)
5.    I came across (this) hack and I think you should know this too
6.    I study the top 10 content creators on (platform), No. #3 will blow your mind
7.    You will love this crazy tip I recently learned from (name of the person or course)
8.    (This person) created a business out of $10, this case study will leave you shocked.
9.    How to stop overcomplicating (write that one thing here)
10. I might get a lot of the for this but (this) just doesn’t work anymore on (platform)

blatantly copied from this post

https://www.linkedin.com/posts/shwetakukreja_communitybuilding-linkedincreator-personalbranding-activity-7115294799464734720-1LOm?utm_source=share&utm_medium=member_desktop

content manager first draft

 Job Title: Content Manager

Location: Remote

Employment Type: Full-time

Company: Powerlaw Private Limited

Job Overview: As a Content Manager at Powerlawe Pvt Ltd, you will be responsible for creating, editing, and managing a wide range of content to engage our target audience, drive organic traffic, and increase brand awareness. Your role will be crucial in shaping our content strategy and ensuring that it aligns with our company's objectives.

Key Responsibilities:

1. Content Strategy: Develop and execute a content strategy that aligns with the company's mission and marketing goals.

2. Content Creation: Produce high-quality written and visual content, including blog posts, articles, social media posts, videos, infographics, and more.

3. Content Editing: Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.

4. Content Calendar: Manage and maintain an editorial content calendar to ensure timely content publication.

5. SEO Optimization: Optimize content for search engines to improve organic search rankings and drive traffic.

6. Audience Engagement: Foster audience engagement by responding to comments, messages, and feedback on various content platforms.

7. Content Distribution: Implement strategies for content distribution across various digital channels, including social media, email, and third-party websites.

8. Analytics: Monitor and analyze the performance of content using analytics tools to make data-driven decisions and improvements.

9. Team Collaboration: Collaborate with designers, marketers, and other team members to ensure content aligns with broader marketing initiatives.

10. Content Guidelines: Maintain and update content guidelines and style standards for consistency.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Strong writing, editing, and proofreading skills.
• Proficiency in using content marketing and social media tools.
• Creative mindset and an eye for engaging and shareable content will help
• Strong communication and collaboration skills.

Benefits:

• Competitive salary
• Infinite holidays
• Opportunities for professional development and growth
• A supportive and collaborative team environment

How to Apply: DM or whatsapp at 9958948889 apply at powerlaw.perseverance@gmail.com

 rank 1 in 90 days

https://www.linkedin.com/pulse/rank-1-90-days-amazonin-kumar-ujjwal%3FtrackingId=b6fn7k%252B8R422zq9YN4F7%252Bw%253D%253D/?trackingId=b6fn7k%2B8R422zq9YN4F7%2Bw%3D%3D

company profile draft 1 

Everything is training - if you start performing super well for the client and they have to pay you higher amount because of that - this higher payment start making them uncomfortable

 They start looking for cutting corners in some way or in some cases - throw you out of the business.

Remember, all this happening while they made more money because of you, and still, they are more concerned about my payment from them.... which is a tiny miny in comparison to the money they made because of me.

No client work from now onwards...... thank you for clarity - now, I will own the shit and perform magic.

Everything is training - even more sure that I need to own part of the businesses that I am intending to grow

 Any random guy in the client business can try to act smart and impact your compensation and mind peace

Not worth it.

Own the shit and take the mind fuck is needed to grow it.

My peace is more valuable for me.