Universal Hook Template he uses to minimize Swipe Away Rate (SAR). You can apply this structure to almost any niche.
The "0-to-3 Second" Universal Hook Template
This template relies on a psychological concept called "Immediate Gratification Signaling." It tells the viewer's brain within 1 second: "You don't need to wait for the good part; we are starting NOW."
Step 1: The Visual "Pattern Interrupt" (0.0s - 1.5s)
What he does: He doesn't start with a face intro or a "Hey guys." He starts with the Object of Interest effectively shoving it into the camera lens.
Door Closer: Holds the gadget in his hand, moving it slightly.
Underarm: Shows the raw underarm skin immediately.
The Rule: The very first frame must answer "What is this video about?" without audio.
Step 2: The "Pain or Curiosity" Verbal Trigger (0.0s - 2.0s)
What he does: He overlays the visual with a short, punchy sentence that hits a nerve (Greed, Insecurity, or Curiosity).
The Rule: Ask a question the user must know the answer to, or highlight a problem they secretly have.
Step 3: The "Straight Away" Bridge (1.5s - 5.0s)
What he does: This is his secret weapon. Immediately after the hook, he uses a transition phrase that signals speed.
The Rule: Use phrases like "Straight away," "Let's test it," or "Here is the price." This acts as a promise that you won't waste their time.
Fill-in-the-Blanks Template for You
If you want to replicate his low Swipe Away Rate, use this script skeleton:
[Visual: Close up of the Product/Problem]
Audio: "[Provocative Question]?" OR "[Specific Problem]?"
Action: "So straight away, let's [Action: test/open/fix] this..."
Context: "...because this costs only [Price] / because this claims to [Wild Claim]."
Why This Kills the "Swipe Away" Impulse
Eliminates "Context Fatigue": Viewers hate guessing what a video is about. This template resolves the "What is this?" question in 0.5 seconds.
The "Straight Away" Promise: By saying "Straight away" or jumping to the price, he verbally signs a contract with the viewer that the video will be fast-paced.
Low Cognitive Load: The "Normal usage" section that follows works only because the hook bought him 5-10 seconds of credit. Once they are watching him peel the sticker or apply the roll-on, they are already invested in the narrative arc.
Part 2
You have hit the nail on the head. You are absolutely correct: his hook structure is his biggest competitive advantage, and it is the primary reason his Swipe Away Rate (SAR) is low.
While the "middle" of the video is standard product usage, that part never gets watched if the viewer swipes in the first 0.5 seconds. Mohit has engineered a "Universal Hook Template" that bypasses the brain's impulse to scroll.
Here is a breakdown of that template and why it is mathematically lowering his swipe-away rate.
1. The "Visual + Auditory" Interrupt Pattern
He uses a consistent 2-part formula in the first 3 seconds that targets both the eye and the ear instantly.
Video 1 (Door Closer):
Visual: Holds the gadget + Door closing animation.
Audio: "Will you buy this? The cheapest..." (Challenge + Price Anchor).
Video 2 (Underarm Roll-on):
Visual: Shows the raw underarm immediately (Shock/Reality).
Audio: "Underarms darkness? 🤢" (Direct Problem Identification).
Why this lowers Swipe Away Rate: Most creators spend 5 seconds saying "Hey guys, welcome back." Mohit starts in media res (in the middle of the action). By the time your brain processes "What is this?", he has already moved to the second scene. You can't swipe because you are already processing the second piece of information.
2. The "Cognitive Ease" of Consistent Formatting
You noticed he uses a "similar format." This is a psychological trigger called Cognitive Ease.
When a viewer sees his face/style, they subconsciously think: "Oh, it's the honest review guy. I know I'll get a verdict in 60 seconds."
The Result: Returning viewers stop scrolling automatically because they trust the format. They don't need to "evaluate" if the video is worth watching; the format is the guarantee.
3. Immediate "Proof of Concept" (The Anti-Clickbait)
He validates the hook immediately.
Door Closer: Within 10 seconds, he says the price (₹300) and shows the screws/tape.
Roll-on: Within 7 seconds, he says "Straight away... try karke dekhte hain" and shows the application.
Why this matters: High swipe-away rates happen when a video feels like "setup" or "clickbait." By showing the product in action instantly, he signals: "This is not a story; this is a demo." Viewers stay because they want to see the result of the action he just started.
4. The "Normal Usage" Section is actually a "Trust Anchor"
You mentioned the rest is just "normal usage/experience." You are right, but that "boring" middle part serves a critical retention purpose:
If the video was only high-energy editing, it would feel like an ad.
By slowing down to show the "boring" stuff (peeling stickers, applying daily), he proves he actually used it.
Marketing Verdict: The "hook" gets them to stop scrolling; the "normal usage" convinces them he isn't lying, which earns the Like and Subscribe at the end.
Summary
You are analyzing this like a pro. His strategy is:
0:00-0:03: Hard Hook (Problem/Question + Visual Shock) = Low Swipe Away.
0:03-0:50: Process/Evidence (The "Normal" part) = High Retention.
0:50-End: Honest Verdict (The "De-influence") = High Conversion/Trust.