Killing the Hook

Universal Hook Template he uses to minimize Swipe Away Rate (SAR). You can apply this structure to almost any niche.

The "0-to-3 Second" Universal Hook Template

This template relies on a psychological concept called "Immediate Gratification Signaling." It tells the viewer's brain within 1 second: "You don't need to wait for the good part; we are starting NOW."

Step 1: The Visual "Pattern Interrupt" (0.0s - 1.5s)

• What he does: He doesn't start with a face intro or a "Hey guys." He starts with the Object of Interest effectively shoving it into the camera lens.

  • Door Closer: Holds the gadget in his hand, moving it slightly.

  • Underarm: Shows the raw underarm skin immediately.

• The Rule: The very first frame must answer "What is this video about?" without audio.

Step 2: The "Pain or Curiosity" Verbal Trigger (0.0s - 2.0s)

• What he does: He overlays the visual with a short, punchy sentence that hits a nerve (Greed, Insecurity, or Curiosity).

  • Curiosity: "Will you buy this? The cheapest automatic door closer...".

  • Insecurity: "Underarms darkness? 🤢" (followed by "Straight away...").

• The Rule: Ask a question the user must know the answer to, or highlight a problem they secretly have.

Step 3: The "Straight Away" Bridge (1.5s - 5.0s)

• What he does: This is his secret weapon. Immediately after the hook, he uses a transition phrase that signals speed.

  • Door Closer: "So ye automatic door closer Amazon pe around ₹300 ka hai..." (Anchoring price immediately).

  • Underarm: "So straight away ye under arm roll on ko try karke dekhte hain...".

• The Rule: Use phrases like "Straight away," "Let's test it," or "Here is the price." This acts as a promise that you won't waste their time.

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Fill-in-the-Blanks Template for You

If you want to replicate his low Swipe Away Rate, use this script skeleton:

[Visual: Close up of the Product/Problem]

Audio: "[Provocative Question]?" OR "[Specific Problem]?"

Action: "So straight away, let's [Action: test/open/fix] this..."

Context: "...because this costs only [Price] / because this claims to [Wild Claim]."

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Why This Kills the "Swipe Away" Impulse

1. Eliminates "Context Fatigue": Viewers hate guessing what a video is about. This template resolves the "What is this?" question in 0.5 seconds.

2. The "Straight Away" Promise: By saying "Straight away" or jumping to the price, he verbally signs a contract with the viewer that the video will be fast-paced.

3. Low Cognitive Load: The "Normal usage" section that follows works only because the hook bought him 5-10 seconds of credit. Once they are watching him peel the sticker or apply the roll-on, they are already invested in the narrative arc.

Part 2

You have hit the nail on the head. You are absolutely correct: his hook structure is his biggest competitive advantage, and it is the primary reason his Swipe Away Rate (SAR) is low.

While the "middle" of the video is standard product usage, that part never gets watched if the viewer swipes in the first 0.5 seconds. Mohit has engineered a "Universal Hook Template" that bypasses the brain's impulse to scroll.

Here is a breakdown of that template and why it is mathematically lowering his swipe-away rate.

1. The "Visual + Auditory" Interrupt Pattern

He uses a consistent 2-part formula in the first 3 seconds that targets both the eye and the ear instantly.

Video 1 (Door Closer):

Visual: Holds the gadget + Door closing animation.

Audio: "Will you buy this? The cheapest..." (Challenge + Price Anchor).

Video 2 (Underarm Roll-on):

Visual: Shows the raw underarm immediately (Shock/Reality).

Audio: "Underarms darkness? 🤢" (Direct Problem Identification).

Why this lowers Swipe Away Rate: Most creators spend 5 seconds saying "Hey guys, welcome back." Mohit starts in media res (in the middle of the action). By the time your brain processes "What is this?", he has already moved to the second scene. You can't swipe because you are already processing the second piece of information.

2. The "Cognitive Ease" of Consistent Formatting

You noticed he uses a "similar format." This is a psychological trigger called Cognitive Ease.

When a viewer sees his face/style, they subconsciously think: "Oh, it's the honest review guy. I know I'll get a verdict in 60 seconds."

The Result: Returning viewers stop scrolling automatically because they trust the format. They don't need to "evaluate" if the video is worth watching; the format is the guarantee.

3. Immediate "Proof of Concept" (The Anti-Clickbait)

He validates the hook immediately.

Door Closer: Within 10 seconds, he says the price (₹300) and shows the screws/tape.

Roll-on: Within 7 seconds, he says "Straight away... try karke dekhte hain" and shows the application.

Why this matters: High swipe-away rates happen when a video feels like "setup" or "clickbait." By showing the product in action instantly, he signals: "This is not a story; this is a demo." Viewers stay because they want to see the result of the action he just started.

4. The "Normal Usage" Section is actually a "Trust Anchor"

You mentioned the rest is just "normal usage/experience." You are right, but that "boring" middle part serves a critical retention purpose:

If the video was only high-energy editing, it would feel like an ad.

By slowing down to show the "boring" stuff (peeling stickers, applying daily), he proves he actually used it.

Marketing Verdict: The "hook" gets them to stop scrolling; the "normal usage" convinces them he isn't lying, which earns the Like and Subscribe at the end.

Summary

You are analyzing this like a pro. His strategy is:

0:00-0:03: Hard Hook (Problem/Question + Visual Shock) = Low Swipe Away.

0:03-0:50: Process/Evidence (The "Normal" part) = High Retention.

0:50-End: Honest Verdict (The "De-influence") = High Conversion/Trust.

 

Why Your "Why" Defines Your "How"

 

Wherever you derive meaning for your existence defines your decisions.

 The Human Context: Values as a Compass

For humans, "meaning" is often subjective and emotional. Whatever sits at the top of a person's hierarchy of values becomes the filter for every decision they make.

• If meaning is derived from Security: The individual decides to take the steady job, save money, and avoid risk.

• If meaning is derived from Discovery: The individual decides to travel, experiment, and accepts instability as the cost of knowledge.

• If meaning is derived from Connection: The individual prioritizes time with others over efficiency or financial gain.

In this sense, we don't really "make" decisions in a vacuum; we merely execute the logic of our values.

The Alignment Trap

The danger, of course, lies in misplaced meaning.

If an entity (person or machine) derives meaning from the wrong source—say, validation from strangers (social media likes) rather than internal growth—their decisions will become reactive and hollow. We become slaves to whatever source we are drawing power from.

The Final Piece: People

My top three priorities are now "known-knowns." The strategy is set; execution simply requires the right people, systems, and operations. There are virtually no unknowns left.

The Priorities:

• Reach ₹1 crore per month in revenue.

• Reach 1 million views per video.

• Make friends and get married soon.

Theoretically, these are solved. I understand the "how" clearly. The path forward largely requires meeting more people and coordinating with them to achieve these results.

I must now focus on reconnecting with and cherishing my human side. I held back on interaction to hone my intellect, but now it is time to give weight to connection. This shift is the key to becoming a billionaire

Why I Believe Almost Everyone Will Become a Content Creator

---

1. Humans are deeply social

• We crave connection, recognition, and sharing our lives with others.

• In the future, digital sharing will become the primary way we stay connected with the world.

2. “Content creation” won’t feel like content creation

• It won’t be about making videos or performing for the camera.

• It will be about recording, documenting, and sharing our experiences and learnings.

• Just like messaging today, sharing emotions digitally will become natural and effortless.

3. Social habits always evolve

• A few years ago, not sending physical wedding invites felt wrong.

• Today, e-invites are completely normal—and nobody questions them.

• This is how societies change: slowly, quietly, and then suddenly it becomes the norm.

4. The same shift will happen with creation

• Even people who dislike content creation today will eventually accept, adopt, and even enjoy it.

• Because the act of “creating” will be as simple and natural as posting an update or sending a voice note.

5. The future is a world where everyone leaves a digital trail

• Thoughts, emotions, experiences—everything will be recorded and shared.

• Not for fame, but for connection, identity, and belonging.

The Power of Substrates: Why the Real Wealth Is in What Everything Else Sits On

Every thriving system has one thing in common:
a substrate — the invisible layer that enables everything above it to exist.

You want outcomes?
You need the substrate first.

• Dating works on the substrate of money & status.
  Not because money is attraction, but because it creates stability, optionality, and perceived value — the substrate.

• Society runs on the substrate of voluntary exchange.
  The moment exchange collapses, the structure collapses.

• E-commerce runs on the substrate of the internet.
  Without connectivity, every brand dies instantly.

• My business runs on the substrate of Amazon.
  Amazon gives distribution, trust, logistics, and demand — a ready-made economy waiting for players.

Here’s the insight most people miss:

**Products make money.

But substrates create economies.**

A product earns revenue.
A substrate prints revenue — for itself and for everyone who builds on top of it.

That’s why:

• Visa created payments → trillion-dollar value layer.

• Shopify created the “merchant layer” → billion-dollar ecosystem.

• AWS created a computing substrate → the internet runs on it.

• UPI created a transaction substrate → an entire fintech wave was born.

The formula is brutally simple:

**Whoever builds the substrate…

owns the economy built on top of it.**

You don’t need to sell everything.
You need to enable everything.

If you understand substrates, you stop thinking in products —
you start thinking in platforms, rails, infrastructure, and ecosystems.

That’s how billionaires are created.

Viral Marketing: One Customer Selling to Another

The essence of viral marketing isn’t ads, influencers, or “hacks.”

It’s one customer selling your product to another—without you lifting a finger in between.

And that only happens when your product experience is flawless.

Because here’s the truth nobody says out loud:
People never recommend something that can damage their personal reputation.
Your customers have their own personal brand to protect. When they say “Try this”…
they are staking their credibility on your product.

That’s why the most powerful marketing lever in the world isn’t creativity, budgets, or distribution.
It’s trust.

If your product delights people, they will talk.
If it disappoints them, they will stay silent—or worse, complain loudly.

So before chasing views, virality, or campaigns, fix the only thing that truly drives exponential growth:

Make the product experience perfect.
Make customers proud to share it.
Make their recommendation feel like a favour to their friends—not a risk.

When customers vouch for you, you don’t need virality tricks.
You become viral by default.

FYI - Inspired by elon musk's talk about the same.

Marketing is the reward of sales .....Rajiv bajaj

 Agreed.

maut se chumban

“Do extreme testing of products and create videos around it — this will massively increase the chances of people watching.
Use the Obvious Adams and Simplicity frameworks, and test the absolute core essence of the product in the most extreme way possible.”

If your direction is right, the journey will be easy

 Spend a lot of time on deciding the direction, because your life's journey depends on it.

"Sasta Heater = Mehengi Galti? 📉 60 seconds mein doodh ka doodh, paani ka paani!"

 

0:00 - 0:05 | THE HOOK (Shock & Stop)

(Visual: Split screen. Left side: Cheap fan heater with a 👎 emoji. Right side: Sleek OFR with a 👍 emoji.) Audio: "Sasta Heater = Mehengi Galti? 📉 60 seconds mein doodh ka doodh, paani ka paani!"

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0:05 - 0:18 | PART 1: FEEL & COMFORT (Heating + Air Quality)

(Logical Flow: First, how does the heat actually feel?)

(Visual: Person warming hands quickly on Fan heater, then rubbing eyes due to dryness. Cut to person relaxing near OFR.) Audio: "Sabse pehle Heating. Normal heater 'Blast' karta hai—instant garmi, lekin hawa ekdum dry aur ghutan wali. Wahi OFR thoda slow start hota hai, lekin iski warmth 'Sunlight' jaisi soft aur even hoti hai. No Dryness, skin bhi khush!"

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0:18 - 0:28 | PART 2: SAFETY (Kids & Risk)

(Logical Flow: Now that it's hot, is it safe for my family?)

(Visual: Close up of red-hot coil (Danger icon). Cut to a hand touching the OFR surface safely.) Audio: "Ab baat Safety ki. Normal heaters mein coils exposed hoti hain—burn risk high hai. Lekin OFR ka surface garam hota hai, par jalaata nahi. Agar ghar mein bacche ya pets hain, toh OFR hi safe option hai."

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0:28 - 0:45 | PART 3: THE MATH (Price, Bill & Life)

(Logical Flow: Is the safety/comfort worth the extra money?)

(Visual: Showing cash flying away vs. a steady piggy bank.) Audio: "Yahan aata hai asli khel. Normal Heater sasta zarur hai, par bijli kheenchta hai aur life bhi kam hai. OFR mehenga hai—par ye ek One-Time Investment hai. Iska 'Thermostat' power cut-off karta hai, jo long run mein bill aur heater dono ki life badhata hai."

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0:45 - 0:55 | PART 4: VERDICT (Use Case)

(Logical Flow: Okay, so which one is for ME?)

(Visual: Text on Screen: Quick Heat = Normal | Sleeping = OFR) Audio: "Toh final verdict? Agar sirf 15 minute kapde badalne ke liye garmi chahiye? Toh Fan Heater lo. Lekin agar bedroom mein raat bhar sukoon ki neend chahiye? Toh OFR hi king hai."

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0:55 - 1:00 | OUTRO (Engagement)

(Visual: You pointing to the camera.) Audio: "Ab aap batao—Aapki winter need ke hisaab se kaunsa heater perfect lagta hai? Comment below!"

Baby ke room se Fan Heater abhi bahar phek do!

 (0:00-0:05) THE HOOK (The Shock) Visual: [Show a generic fan/blower heater running loudly, then cut to a red "X" or a hand unplugging it.] Audio: "Baby ke room se Fan Heater abhi bahar phek do!"

(0:05-0:10) THE PROBLEM (The Logic) Visual: [Close up of dry skin or a baby looking uncomfortable/fussy.] Audio: "Kyun? Kyunki fan heaters hawa ko dry karte hain, jo baby ki sensitive skin aur saans lene ke liye harsh hai."

(0:10-0:15) THE SOLUTION (The Better Way) Visual: Audio: "Isliye, baby ke liye sahi choice hai OFR Heater. Iske 5 logical reasons hain:"

(0:15-0:40) THE PROOF (Body Pointers) (Fast cuts matching the beat)

1. Visual: [Text: No Dry Air] Audio: "Sabse pehle, No Dry Air. Isme fan nahi hota, toh room ka moisture bana rehta hai aur skin comfy rehti hai."

2. Visual: [Text: Soft Warmth] Audio: "Dusra, Soft Warmth. Ye garam hawa muh pe blast nahi karta, balki room ko gently warm karta hai."

3. Visual: [Text: Even Heating] Audio: "Isse heat dheere-dheere poore room mein failti hai, toh har kone mein ek jaisi cozy feel milti hai."

4. Visual: [Text: Silent] Audio: "Fourth, Silence. Bilkul shor nahi, taaki baby ki neend disturb na ho."

5. Visual: [Text: Safer Surface] Audio: "Aur last, Safety. Iski body coil heaters jesi jalti hui garam nahi hoti, toh burn risk kam hai."

(0:40-End) THE OUTRO (Conclusion & CTA) Visual: [Happy baby sleeping peacefully + Host on screen/Text Overlay.] Audio: "Baby ke liye soft, safe warmth chahiye, toh OFR heater best option hai." Audio: "Aap baby heater mein sabse zyada kya dekhte hain? Safety, Dryness, ya Warmth? Comments mein batayein!"

Hazaron ki face cream lagana bekaar hai... agar aapka heater hi aapki skin ki nami (moisture) chura raha hai

The Problem-Solver (Relatable & Direct)

Best for: Instagram Reels or YouTube Shorts where you want to hook the viewer instantly with a common winter problem.

[Visual: Applying moisturizer on dry skin, looking frustrated, then cutting to the heater]

Hook: "Hazaron ki face cream lagana bekaar hai... agar aapka heater hi aapki skin ki nami (moisture) chura raha hai!"

The Problem: "Normal heaters hawa ko dry kar dete hain, jisse skin itchy aur dry feel hoti hai."

The Solution: "Iska solution hai Oil Filled Radiator (OFR) technology."

How it Works (The Logic):

• "Iske andar ek special oil hota hai jo heat store karke room mein dheere-dheere phelata hai."

• "Isme fins lage hote hain jo zyada area cover karte hain, lekin hawa ko jalate nahi."

The Benefits:

• "Natija? Aapko milti hai 'Soft Warmth'—bina kisi dryness ke."

• "Plus, ye bilkul silent hai aur isme 3 heat modes hain—jitni thand, utni setting."

Call to Action: "Agar sardiyon mein skin aur sleep dono bachaani hai, toh Sujata OFR se better heater nahi atta."

OFR Heater vs Normal Heater

 "Heater lena hai par confusion hai? Normal ya OFR? 10 second mein decide karo!

Feature	Normal Heater (Fan/Rod)	OFR Heater (Oil Filled)
1. Heating	Instant 🔥 (But harsh air)	Slow & Soft 🌿 (Natural warmth)
2. Noise	Noisy 🔊 (Fan sound)	Silent 🤫 (Zero noise)
3. Safety	Risky ⚠️ (Exposed coils)	Safe ✅ (Best for kids/pets)
4. Health	Dry Skin/Throat 🌵	No Dryness 💧 (Healthy)
6. Durability	Short Life 📉	Long Lasting 🛡️
7. Best For	Quick heating ⚡	All-night comfort 🌙

“Seedha jawaab: Agar sasta aur fast chahiye toh Normal, par agar Safety aur Comfort chahiye toh sirf OFR!”

Nyrwana Mr and mrs mug set, wedding gift

This wedding gift will save their Marriage !!! 

Shaadi shuru hoti hai excitement se, par tikti hai "daily routine" pe.

Sabse zaroori kya hai? Roz thodi der, sukoon se saath baithna.

Ye Mr. & Mrs. Mug Set bas wahi ek bahana deta hai. 

Roz chai, roz baatein, roz connection.

Wedding Gift aisa do jo showpiece ban kar na reh jaye, 

balki roz subah unke haath mein ho.

Direction or signal/noise ration

 Now is the time to put all my attention to the right direction and scale the business...... in simple words .... I have sort of completed the exploration part of the process..... now is the time to start using that knowledge and exploit goodness out of that knowledge

The most important thing is to - take right decisions daily.... to reach operations in 180 countries.

create certainty - it will help me find my partner

How much certainty per unit time I am able to create — this is the most important variable for my satisfaction and happiness in life.

Nothing comes close to it.

I love learning and improving my direction because it helps me create higher certainty per unit time.

I love going to work every day, because each day I get to create greater certainty for my clients, partners, team members, and myself.

I know what I want from life — I want to do this till my last breath. Everything else is just a toy.

I also know what kind of companion I want — someone who enjoys creating certainty in her own way, and wants to be part of my journey where I am creating certainty in my style.

The fundamental requirement to create certainty is to be brutally honest with yourself in every moment.

You need to calibrate your direction daily and keep improving your decision-making.

I want to live a simple life where I become the greatest operator of all time. The more certainty I create, the more lives I will influence, the more people will taste certainty, and the more they will want to associate with me.

Now I know

Always follow this... in every business ( consider each subsequent step as the reward of being right )

Retention

Sales/distribution

marketing 

before the purchase journy - marketing based on data and intent (know the demand, supply info/experiecne basis demand)

during purchase journey - sales/distribution - ecom/quick/websit/offline

after purchase journey - centralised data/ follow up / make post journey smooth/warranty / suggestion for improvement

Darshan patel

Who am I 

Why buy me

Who will buy me

90 % of the strategy 

Consumption Decisions and Production Decisions: The Two Lenses of Life

 

Introduction

Every day, whether consciously or unconsciously, a person makes only two types of decisions: consumption decisions and production decisions. These decisions, when accumulated over time, shape the trajectory of one’s life. The difference between an ordinary life and an extraordinary one lies in how deliberately a person chooses between these two.

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Consumption Decisions

A consumption decision is when you take something from the world — food you eat, entertainment you consume, money you spend, time you use for leisure, even opinions you absorb from others. These decisions satisfy immediate needs and desires but don’t directly create value for others.

Consumption is natural, necessary, and unavoidable. But when left unchecked, it becomes endless. A life dominated by consumption decisions leads to dependency, stagnation, and ultimately insignificance.

---

Production Decisions

A production decision is when you add something back to the world — building a business, writing an idea, helping someone, creating a product, solving a problem, teaching a concept, or even developing your skills. Production is about value creation. It multiplies your contribution to society.

Every great life — from inventors to entrepreneurs to reformers — is a testament to the power of maximising production decisions. These people didn’t just consume more; they produced at scale, and their output impacted millions or billions.

---

The Rule of Balance: Minimise Consumption, Maximise Production

The philosophy is simple:

• Optimise consumption decisions — consume what fuels your growth, health, and clarity, but cut out wasteful indulgence.

• Maximise production decisions — act more often from the lens of “What am I creating, building, or contributing?”

Every thought and every action can be filtered through this lens:

• Does this decision make me a consumer or a producer?

• Am I taking more than I am giving, or giving more than I am taking?

This filter turns life into a compounding engine. Each production decision builds capability, reputation, trust, and value. Each minimised consumption decision saves energy and resources that can be redirected to producing more.

---

The Highest Goal: To Be Invaluable to Society

The highest goal of a person is not personal comfort, but to become so valuable to society that their work changes lives at scale. By consistently maximising production decisions, one moves from:

• Value for self → Value for community → Value for society → Value for humanity

This is the journey from survival to legacy. The billionaire entrepreneur, the breakthrough scientist, the visionary leader — they all reached greatness by choosing production over consumption, day after day, year after year.

---

Conclusion

Life is a dance between consumption and production. Most people spend their lives trapped in consumption, while a few shift the balance towards production. Those few end up shaping industries, inspiring generations, and even altering the course of history.

To change billions of lives, one must learn to consume with discipline and produce with intensity. The key question every person should ask before acting is:
“Is this decision making me a consumer or a producer?”

The answer to that, repeated over a lifetime, is what separates the ordinary from the extraordinary.

Marketing + AI = operations in 180 countries

 What if I could solve marketing for my brands using AI

Marketing + AI = operations in 180 countries

I should engross myself in AI learning and apply it to marketing related work in the company... it will keep me sharp and on my toes.

R is the directional factor in your decision to become a billionaire.

It doesn't matter where you were born, what your kundli says, your gender, or even your education. Hard work is just a constant. What truly matters is the direction you choose—because that’s what makes you a billionaire in the long run.

So that one fine day, when I go

Today, I lost my cousin mama ji.
He was in his 60s.
I wasn’t very close to him, but he genuinely loved all three of us.

He had a paralytic attack a few years ago.
He recovered from it.
Yesterday, he had another one… and this time, he couldn’t make it.

He never really took care of himself.
He had almost no money and carried a lot of stress.

Money doesn’t just help you take care of yourself—it helps you take care of everyone who matters to you.

My mother is the eldest among her siblings, yet she was three years younger than him.
She’s in much better health and probably has more years ahead, simply because we are relatively wealthy and spend on our health.

Had we not been financially better off, we might’ve ended up in the same situation.
95% of my maternal family is still stuck in that lifestyle.

On the contrary, I want to be a billionaire.
By the standards of my background and people around me, this dream makes no sense.
People often say, “Your dreams will cost you a lot in life.”

I’m ready to pay that price.
It’s far better to live on your own terms and die trying to make your dream come true.
At least then, the outcome will be worth it.

One more thing—
I’ve been delaying gratification for so long.
Maybe it’s time I start living a little.

Here’s what I’m thinking:
I’ll work like crazy for 7 days straight—no distractions, full focus.
Then the next 7 days? I’ll party, travel, meet people, and eat amazing food.
Then repeat: 7 days of beast mode, followed by 7 days of joy.

I think this could be one of the solutions.
I don’t want to keep delaying life experiences.
I’m lucky to have this freedom, and I need to start taking it seriously.

So that one fine day, when I go... I would be happy to make those choices.

My ornament

Life

 Voluntary cooperation

powerlaw in thought and action

OKR for execution

Business

Retention 

sales /distribution

marketing

Learn how to live with people throwing dirt at you

 itna hi tha

I found the God - "Voluntary cooperation"

I never wanted to find a solution to any problem — I prefer to find the solution.
By that, I mean reaching a core, underlying architectural understanding and then discovering the truth within it.
So that I’m never in doubt again.

We live in a society built on voluntary cooperation.

Last night, I was driving back home around 1 a.m.
I saw many people sleeping on the roadside.

I asked myself: Why do they have to sleep here?

On the other hand, Ambani lives a kingly life.

What’s the core difference?
What are these people not doing that has led them to the streets — and may keep them there for life?
What does Ambani know that allows him and his family to remain the richest in the country across generations?

I have nothing against Ambani or any other wealthy individual.
I simply want to understand — deeply — what they know and practice that makes them rich and powerful.

Because I want to be rich and powerful too.

It took me almost 12 years to find the answer.

And the answer is: voluntary cooperation.

Ambani is able to transact and cooperate with over a billion people — through Jio and his other businesses.
He provides what billions of people want, through a massive network of people and technology that deliver it efficiently.

But at its core, it’s simple:
He is one man transacting with a billion others.
And those people are happy to pay him for the product or service they receive.

That’s how you become a billionaire — and stay one.
Create something billions of people want, and are willing to pay for.

They don’t care about how hard you work, how much energy you put in, where you come from, your religion, your gender, your broken family, or your loneliness.

The only thing that matters to the person on the other side of the transaction is: "Does this solve my problem?"

Never forget this.

agar aap sales la sakte ho to aap IPO kar sakte ho

 The most important thing for a business is the growth in sales numbers  

Assuming you are able to retain customers once you have made the sales.

If You Don’t Choose, Life Chooses for You

If you don’t put all your energy into finding what you truly love to do every moment of your life, then life has this strange way of handing you the worst available option — both in terms of work and relationships.

I was on a trip to Jaipur, driving from Delhi on this breathtaking highway surrounded by hills and farmlands.

There’s a divider between the two sides of the road, beautifully lined with plants bearing pink flowers.

I noticed several locals hired to tend to these plants. Among them, a young woman in her late 20s caught my eye. She was trimming the plants in the scorching heat, with warm winds blowing and cars rushing past at high speeds. I happened to glance at her face — and she didn’t look happy at all. In fact, she looked like she hated what she was doing.

My mind drifted. It struck me that she’s probably working with the only option available to her. Maybe she hasn’t searched for anything better. Maybe she’s not equipped to. She’s clearly motivated to earn, but she’s stuck in this role for now.

And if she doesn’t put in the effort to search for something better — something she genuinely enjoys — the chances are high that she’ll be doing this same work for years to come. She may end up hating every single day of it. She may ask herself, “Was I born only to do this?” And sadly, some people around her may even convince her not to aim higher — to be content with what she has.

But from the bottom of my heart, I believe it’s her duty to find what she loves doing every single day.

All of us are special — the odds of our existence are infinitesimally small, yet here we are. We are healthy, intelligent enough to reflect on our situation, and have the energy to change our lives.

Don’t compromise on the core elements of your life. Go and create the life you truly want — because only you can.