- IP
- stickiness
- network effect
- IRR
- brand
- distribution
- irreversibility
- C---om
- tharak jagana
- lat lagana
- unique
- the curve
- the map
- path of least resistance
- sales cure all - mark cuban
- make money for others
- embrace constraints
- recruit customers, money will follow
- Repeatable Unit - kumar ujjwal
- first generate trust, exchange will follow
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