ankita - team performance tracking, category level strategy, customer alignment

ankita - team performance tracking, category level strategy, customer alignment

strategy controller

algorithm - sarve shaktiman, sarvopari, adrishya, sabhi kuch niyatran karne wala bhagwan hai , jo ki dikhta nahi hai - but chalti uski hi hai

 naman hai apko algorithm baba

Brutal honesty is Harsh and peacefully liberating at the same time

Once you have shared your brutally honest side with anyone --- then you know that what you see is what you get, no filters/layers - pure truth - and it is super sexy 😋

Your healthy habits protect you, especially in tough moments

 Music, meditation, 2 hour workout, thinking, prioritization, devoted execution

I am blessed to have a few healthy habits 

Protect your healthy habits from everything in the world - It will be the most important differentiating factor in the long run.

You protect your good habits, your good habits will protect you in every difficult situation.

Powerlaw business is similar to VC business

 Our selection process should be as rigorous and thorough.

Once we finalize a brand with whom we want to work - we need to be aggressively after it.

In most of the cases, even the founders do not know what is possible.... they are abruptly shooting in the dark.

We show them the path and achieve it for them.

There will be multiple failures on the way, and there will be multiple iterations with which we will have to go through.

The founders trust us and being in sync with us is incredibly important from day 1.

To be continued...

Peter lynch is god of simplicity

 https://twitter.com/InvestmentBook1/status/1694644365359272234?s=20

Where you derive your importance from ?

 Thank you Dhwaja.

Wherever you derive your importance from, defines your decision-making.

If you know what is important for yourself, making decisions becomes easier over time. 

Vice versa is true as well.

If you study someone's decisions, you can understand what is important for them.

Once you figure out what is important for the other person, it becomes easier to decide whether you want that person around you or not, in the long run.

I should focus on this question a lot while making new friends, team members and especially when I am trying to find a life partner.

Week on Week workflow

 General day distribution pattern for CSMs

Morning meet - reporting - sorted task list - daily check - task - EOD meet

General day distribution pattern for TLs

Morning meet - reporting - sorted task list check -sales data check - daily check - task coordination with team - EOD Meet

General day distribution patterns for BHs

Morning meet - sales data check - sorted task list check - strategy and actual result gap analysis/solution - P/L responsibility of the branch - EOD meet

Do let me know your suggestions for adding or subtracting items from the list @team

You may all use it as a reference for day distribution - we will keep refining it over time 

The most important thing is to do the most important thing

 Activity is not equal to output

Message to the wanderers - Wandering is the first step towards enlightenment - F_ck the world

Try to find what is meaningful for you, Fuck the world. 

Venturing into the unknown is the most courageous and meaningful thing in life.

Don't be afraid - you are doing the best thing with your time.

You will only taste life if you live through all colors of the rainbow called Human emotions.

Satisfaction comes from meaningful pursuits.

It is never too late to start wandering for what gives you satisfaction.

Happiness is temporary, and satisfaction is permanent

I look for permanent solutions :)

Authenticity is Rare, Seeking Truth is the path

 We are mimetic by nature - in human terms - we copy everyone around us :)

Having beliefs and standing by them in the face of adversity is rare and sexy.

The only thing that can change your mind should be Data. 

In the face of contrary data, we should test our assumptions and mold our beliefs according to the current data.

You can not fight The TRUTH.

It takes multiple failures to realize that your worldview could be wrong.

It takes courage to accept that you are wrong.

Each layer of failure correction builds authenticity to your being because over time you will get closer to the truth.

Being as close to the truth as possible is the goal

Why don't you start your own D2C brand?

 This is the most obvious question that our clients ask me while onboarding to our services. Once they are convinced that we know our shit about Amazon selling  - this is there first question --

 Why don't you start your own D2C brand?

I have simple answers - 

1) I love helping entrepreneurs - seeing them getting successful gives me strength and drive to help more
2) I have been a Seventh-time entrepreneur - I know how hard it is to start a business, any help one gets on the path of growth is extremely valuable

3) I love building systems - Most of the brands we work with are small (less than 30 Lakh per month revenue on Amazon), these people have brought to this level with blood, sweat, and tears but they have, usually, not build systems and standards for scaling up - we help them build systems.

4) Knowledge/software business - We are the best in the business, and we have built knowledge/software for growth - We keep learning new things and keep adding to our software kitty

5) Completely remote working - I get to control my time. Each member of my team experiences freedom.

6) Slow compounding/brand build - jo jitni jaldi bada hota hia , utni jaldi gir bhi jata hai - I want the halflife of my current business to be more than 100 years - Hence growing slowly makes more sense.

7) I have been profitable from day 1 in this business :)

Hope you liked my points Mr. brandowner :)

KU

Keep honing your skills and creating opportunities for yourself - no one will do it for you - no one!!!

 

bedsheet le lo...... bedsheet le lo.....

I have a gift, I can help brands grow - use it wisely and make full use of your gift

We were coming out of a restaurant after having lunch. I saw man directly staring at me, with a smile on his face he politely smiled and said, " bedsheet le lo..... bedsheet le lo...". 

He had a few packets of branded bedsheets in both of his hands. The first thought that came to my mind was that sales are really hard for this category of products - I don't know how, but someone must have strategized that targeting people at this restaurant after they have had a meal is a good time for conversion/sales of these semi-premium bedsheets.

Immediately, it struck me that I have a gift that is helping me sell products for the brands.

I do it sitting in an air-conditioned room, with a help of an army of people using strategies and software.... but deep down I know - I am no different than this guy - selling bedsheets on the street.

Sales is hard, but that is what keeps the light on. So embrace it, enjoy it, and dominate your sales ground.

I own it myself to extract the full potential of this gift.

I will.......

In order to get to 1 crore per month revenue, we need to create 10 customers doing 10 lakh per day in sales

The challenge is sexy :)

Certainty = Direction * hardwork

 I began my journey of creating certainty by doing hard work alone. It was a hit/miss use case, largely a miss.

Over time I realized that hard work can be bought, scaled, and standardized with systems. 

Direction is much harder to crack, and it has a higher impact on the result in the long run.

"A directionless Ferrari will have 0 displacement, I would rather want a driver on a pulsar bike- the odds of some displacement covered are higher in the latter."

The funny part is that you never know the accuracy of the direction with precision. You need to keep iterating on the direction part of the equation.

Every couple of months or a couple of years, your direction has to be updated as per the goal/result expectation. This is the core reason why it is hard to keep directional correctness over the long run- It is a moving target.

But it is vital that you get it right.... or at least somewhat right over time.

I have 15 people in my team, and in order to reach a goal I needed 50 people in the next six months - as per my previous directional understanding.

In the last couple of weeks, I update/refined my understanding of the problem which updated the process of reaching the goal. I would only need 20 people to reach the same goal.

10 lakh per month ke 10 customers bana rahe hai hum.... very simple strategy.

Whichever brand or team activity is not in alignment with this goal, we will remove it from the company over time.

Along with the growth of the company, I can see that my understanding of what brings results is changing over time.

Having learnt basic operations from High output management, I am more keep to learn and explore impact of directional correctness.

I can build a team of 20000 people and get to product output using High output management system.

Only if I am putting everyone's hardwork in the right direction.

I will screw it up big time if I am not careful about prioritizing my decision/direction. The least I can do is to be brutally honest with myself if I could see in the data that my direction is correctly impacting results.

Anchoring customers on the basis of future outcome is the most important factor along with actual results

 They will give you the opportunity to do experiments and even make mistake on the path to 10 lakh per day sales - because they are in love with the possibility of achieving this outcome.

5 ways to make 10 lakh per day sales from Amazon.in

Trust me, it is hard.

three steps

1) Gold kaha hai -  category wise demand analysis - you need to know potential of sale you will be able to get from each category

2) Track 26 variables daily -

3) Follow OKR and powerlaw everything/everyone for each category -

5 ways - pictorial representation and process explanation in each segement -



To be continued.....

10 lakh per day sales ke 10 customers - create reality to dominate it

 In order to reach 1 cr per month revenue.

I need to create 10 customers, who would be doing 10 lakh per day sales because of Powerlaw.

This is the only way and reason why any lala will give powerlaw 10 lakh per month and be happy about it.

Thank you nature


You need to create reality to dominate it completely.

Lala is a smart guy, he is testing you in the first 2-3 months of the relationship.

If you can take him/her on a path that he could never have gone without you...... only then, he will let you be free to do anything.

Powerlaw

 Tech - solved

Retention - solved

Post sales - solved

Pre sales - in process

Marketing - pending

Biggest learning in pre-sales is -

1) selecting the right category - size of category, correct product with partner client

2) Finding the right client - who lets us show the magic

Stong ideas , loosely held

 This can only be done by a mind that is, continuously, in search of the truth/the right answer.

You need to firmly hold on to the known facts, but if new data shows that the previous model is not working in the current conditions - then one needs to change the position in response to the new data.

This is a psychologically tough path - We need to put guardrails to protect the new data from old beliefs and test it out thoroughly.

The beauty of truth is:

1) It, continuously, comes back up - no matter how much anything/anyone tries to stop it.

2) It is immortal 

3) if you accept it, it will empower you- if you try to fight it, it will kill you.


to be continued.......

Time is the most expensive thing we spend

Assuming, on average we live 80years

It translates to approximately 4000 weeks in a lifetime

A week is a good enough time to evaluate your progress and directional correctness toward your most fulfilled life/satisfied life.

You are never going to come again - if we could put a dollar amount to each second of our existence, I am pretty sure most people would take their time on earth more seriously.

I am trying to find what is meaningful for me and slowly, mold my life in that direction - brick by brick.

I love creating certainty, solving problems, learning new things, and making brutally honest friends.

We all have gifts, we just need to wake up and smell the coffee :)

One more reason to practice powerlaw(doing the most important thing) in every moment of our breathing life - we can not do everything that we want to do in life - but we can do the most important things we want to do with our time 

Keep smiling

three points

 create monopoly

create certainty

use powerlaw

Need to categories each