Our selection process should be as rigorous and thorough.
Once we finalize a brand with whom we want to work - we need to be aggressively after it.
In most of the cases, even the founders do not know what is possible.... they are abruptly shooting in the dark.
We show them the path and achieve it for them.
There will be multiple failures on the way, and there will be multiple iterations with which we will have to go through.
The founders trust us and being in sync with us is incredibly important from day 1.
To be continued...
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