My biggest weakness is now my biggest strength

My biggest weakness of not being able to read much in early life.... forced me to read a lot in my adulthood....which...I can use it now to share content and spread it with the world....... take the most important books and make content on them

the content of the book becomes your script....not everyone can copy because there are very few people who are interested so deeply in learning that they will spend hours/days/months solving and reading >>>>this is my unfair advantage

My learning from highoutput management

 only output matters

manager's output is the output of his team

the only way to create maximum output is by focusing on highest leverage task/activities

Na hona to tay hai

Na hona to tay hai,

No is the default option for everything in the world (inertia is too strong)

agar wo ho gaya tumhare efforts se

then you have created certainty out of this uncertain world

In the long run, people who generate certainty for others are rewarded most. 

Amazon Diwali Sales: Last-Minute Tips for Brands and Sellers

All things are pointing to the same truth.

 Naval ravikant  -"Be a leveraged worker"

Nandan Nilekani - "mindshare before marketshare"

puri company

 

self control -> powerlaw -> certainty

 Hard work is a commodity - no one cares how hard you work.

People care about the outcome, not the effort.

Always remember that.

Samaajseva - build a platform where rich people can send money to every other person on the platform ..equally- no bias at all - and the person can take it anytime they like for free.

 

This inspired me... I want every country to be so responsible and take care of their citizens like this....

the money that will be given by rich citizens- will be put in a simple list of top companies of the country.... and let it compound... while showing exact amount owned by each citizens wallet.

Centralised identity will be used to keep the identity record.....

think deeper....this is my philanthropy....

Mindshare before marketshare

 Nandan Nilekani

Don't worry about money, worry about being right. Money follows people who have a history of being right.

 Don't worry about money, worry about being right.

Money follows people who have a history of being right.

The direction of the hard work is more important than the hard work

 The direction of the hard work is more important than the hard work

The Goal

The Goal decides the direction,

The direction decides your action,

Your daily action decides where you end up

I think we should have 3 goals 

- 1 long-term goal( dream), 

- 1 yearly goal(directional accuracy) and

- 1 weekly goal (feedback machine)

One good thing about our hiring process + expense managment

 I can give a few categories to every team member in the team so that a lof of their cost will be accommodated by the non-core related work... for eg

Hr guy - 2 category + HR work 

finance guy - 2 categories + HR work

Cheif of staff - 2 categories + organising work

etc...

This way,  I will not have a lot of cost on the P/L from the very first day.... the person will be generating some personal revenue from the first day they join the company.... over the next 3-4 months I will get to see whether they are a cultural fit or not. 

All this jugaad is for a simple reason... we are a bootstrapped company.... we need to create 10x value from each Rupee.

Creating passionate users - kathy sierra

 Among the things we use to try to get people flexing brain cells are:

1) We use cliff-hangers, where the learner is drawn into the scenario only to be left hanging without the full answer, to help spur their curiosity into speculating on the solution or result. 

2) We use debates/arguments/discussions between two characters (which could be people or even anthropomorphized parts of the system like the compiler vs. the virtual machine) where there isn't always a clear winner. Both sides might make compelling, convincing cases for their personal view, and this kind of forces the learner's brain into evaluating (one of those higher-level thinking tasks on Bloom's taxonomy), weighing the merits of each side, and drawing his own conclusions. Sometimes we have a definite side, but looking at the same scenario from more than one perspective is in an of itself a way to help inspire deeper thought processing of the concepts.

6) We provide "garden path" scenarios, where the learner is led down a road that looks so right, but turns out to be SO wrong. This is based on the theory (Roger Schank has a lot to say about this as well) that we learn a lot more from mistakes and surprises than from things that work as expected. Think about it... what are the things you're most likely to remember when you're working? When things go just as you expect, just as you were told, there's nothing memorable. But when you're humming along and suddenly the thing you expect fails, and you get just the opposite... you get that WTF?? feeling. And that is what you remember. So we try to provide at least a few of those visceral, "I won't make THAT mistake again!" experiences when they happen. (And thanks to the wonderful Java APIs, those doesn't-work-the-way-you'd-think counterintuitive scenarios are plentiful in some of our books : )

the flow state psychologists call optimal experience that game designers know as "make them want to get to the next level by getting the challenge/skill/seduction blend right."

And they now know the agent responsible for my, um, less-than- A college final exam grades: CREB-2. Your brain is constantly doing a balancing act between CREB-1 (enables long-term memory formation) and CREB-2 (prevents it). It's all connected to protein synthesis, needed for encoding memories to long- term storage.

So if you're a teacher, trainer, author, advertiser... and you want to increase recall and retention, you're in for the fight of your life against CREB-2. Why is CREB-2 there? To save your life. Or at least your sanity. You obviously don't want to remember everything.

The big problem, of course, is that you aren't in control of your CREB-2. Your brain is making the decisions about what's important and what isn't

How, then, do you get past someone's CREB-2 (crap filter)? How do you make something memorable? Exploit what the brain is tuned to pay attention to. Exploit what the brain thinks is important.

The rough part is that even when people TRY to tell their brain "this is important, this is important, this is important", the brain says, "no it isn't, no it isn't, no it isn't." So if you're trying to get people to remember something, the sad part is that even when they WANT to remember, it's not guaranteed. You know this, of course, since you've all tried to remember things you read and study, but it just doesn't happen the way you'd like or even need.

So what does the brain remember? There are two main roads to memory--the slow painful one, or the much faster one. The slow painful one is through repetition. Repeated exposure (or what Kandel and others call "trials") eventually works. It's as if your brain says, "this sure doesn't FEEL very important, but he's read this damn paragraph 17 times, so I guess it is..." The quick one is to use the chemistry of emotions. Or as Roger Schank puts it:

"You remember that which you feel."

I'm really blending two things here--getting their attention, and getting them to remember. And they are closely related, because they're tied to triggering things the brain thinks is worth paying attention to. But I'm still mixing them more than is technically correct, because it is certainly possible to get someone's attention without getting them to remember, but for the most part, the distinctions don't matter. All I'm concerned about now is how to make the brain care.

And the key is to evoke feelings. The stronger the feeling, the more likely the brain is to pay attention and record what's happening. If you register a big flatline on the emotional richter scale (as you would during a dry lecture or reading a dull text book), your brain takes that as a perfect sign that "this is SO not life threatening."

That means humor, shock, horror, surprise, delight, joy, sex, thrill, etc. The problem today is that there's already so much of that, especially as advertisers try to break though the noise when the noise level today is already so high. It takes a LOT more to, say, shock someone than it did even ten years ago as people become desensitized. But context matters. In Colorado Springs, CO, I'd be shocked to see a billboard with a naked person on it. But when I worked in Hollywood, I wouldn't even notice the posters, billboards, store displays featuring naked people (often of uncertain gender) selling everything from shoes to software, because they were so common.

The brain is highly tuned for novelty. It spent thousands and thousands of years scanning for the unusual, the moving, the changing, the doesn't-quite-pattern-match. USE THAT. The brain is tuned for sex... (like I had to actually tell you that : )), so USE THAT. I was about to add the requisite (where appropriate of course), but then... using where it is NOT quite appropriate works even better. Again, if you can get away with it. Please don't give me a morality lecture... I'll assume that everyone is using good judgement with respect to children, sexual harrassment, etc. I'm just talking about how the brain works, period.

The brain is tuned for things perceived as scary or threatening. USE THAT. (Although that one is a little riskier, because too much stress leads to the opposite effect). Shock and surprise are great, though. Again, anything you overuse will dimish its effectiveness, so the more variety of brain-triggering techniques the better.

In other blogs, I'll focus in on individual techniques. But of all the approaches to getting past CREB-2, the one that might be the best and easiest in most situations is simply "novelty". In other words, "don't do what is expected in that context." I think that'll probably be my next post...

Note to our authors: expect me, Bert, Eric, and Beth to be grilling you on what you're doing to get past the CREB-2. Even just a little cleverness, something just slightly off-center, something ordinary in one context but a little bizarre in

thiscontext, or anything that elicits even the slightest head tilt or slight smile can be a big improvement in a technical text book, so it doesn't take a lot.

If you're an advertiser/marketer, on the other hand... wow. That's more of a challenge. On the other hand, people are so used to (and tuned out to) bullsh**, that simply being brutally honest (once they stop being cynical that you're just PRETENDING to be honest) is a major out-of-context experience that will work. If everyone finally gets on the Hughtrain, though, that'll only work until it's become the norm. (I doubt that'll ever happen, but the world would be a much better place if it does!).

If you want something to be remembered, CREB-2 is the moat you gotta get past. Shock on.

this is gold!!!!

"Information is surprises. We all expect the world to work out in certain ways, but when it does, we're bored. What makes something worth knowing is organized around the concept of expectation failure."

when someone's expectations are met, they won't talk about it... even if they believe that what they got was awesome! Even if expectations were high, everything is as it should be when they're met.

People talk about things that are surprising, or that really suck.

 

I've already talked about ways we try to use this in the books: * Garden paths (things that look like sound approaches, but then blow up at the end).

* Counterintuitive examples. * Using show-don't-tell on common mistakes. * Examples that have a common framework, but often with a weird twist. * Unusual visuals and metaphors.

Care ONLY about what your users think of themselves as a result of interacting with your creation. 

 

 

 

 

 

 

 

 

They will be customer for life - this is the holy grail

 Every brand wants to be rank 1

we have made a lot of brands rank 1 in their product cateogries

what if we put our software as the basic necessity for tracking and measuring process/strategy for reaching rank 1 

it will be a 6 months ka process.......

within those 6 months the brand will have adopted the delta 4 difference in workflow using our software and it will be impossible for them to go back 

+ 
they will have become rank 1 in at least 2 categories to prove our utility

ICP

 agencies... even smaller ones

big D2C brands.. more thank 10 sub-categories 

VCs

Thank you Michael

Two things I learned from this presentation 

Product Usage should automatically lead to sharing ( natural sharing) {this will be super helpful in building any marketplace)

Investors only invest in FOMO (generate it, however you can)

 

Practice

 certainty 

powerlaw in everthing

rate of return of everything (compounding in life)

retailmate

 powerlaw growth service 

software for tracking indicators

job portal/board

corroborated boxes

Flow

 certainty is what business trades

vuluntary cooperation to exchange value ...theferefore creating certainty for the exchanging entity

retention

sales/distribution

marketing

work on Marketplace type business models only

I play well under pressure

 lets be creative - in the worst of the moment in teh most difficult time ..... i can be super entrepreneurial

Three core indicators for automating powerlaw business

Return percentage for each team member per month

Product Category rank

Tacos percentage flow (15, 10 ,5)

Models

 transactions ( facilitating entities, causing entities) 

marketplaces ( causing entities, buyer-seller gravitational force)

return percentage of each interaction/entity

 (transaction-causing entities have super high return percentage as a business, because by definition that transaction was not taking place earlier and now it is possible...so more and more people keep joining the bandwagon and keep transacting.... therefore increasing the gravitation force .........which keeps increasing number of transactions ....forms a positive feedback cycle.......for each transaction there will be some small return percentage attributed to the bottom line of the business.... therefore investors of that business should see upwards of 50% of return.....  )

I need to refine it even further

... .this is why I prioritise learning over everything else

Why Invest in marketplaces ?

1000x in 15 Years with 50% Annual Returns!

Your initial investment does not matter!!!

(the previous line is important for all middle-class children, hence your parents were adamant about your education, they intuitively understood that your education will have a higher than 50% return, in the long run)

If your rate of return is between 50%-100% YOY. 

Just sit tight and don't make any foolish decisions.... let the compounding do its magic with time.

This kind of return can only be expected from a marketplace business, where suppliers and customers interact and derive value just from the interaction itself. If one can create such marketplaces monetary gravitational force will be with them.

If I am correct and I chose to only invest/create marketplaces, then I should be a billionaire because of compounding and monetary gravitational force.

When I began my entrepreneurial journey, I had nothing other than my hard work. 

I had no understanding of the concept of "direction" in a business. 

Had no clue that 12 years later, I would realize that the Direction/type of business chosen would have more consequences on the eventual success of the business rather than hard work.

Hard work is a commodity, everyone does it.

Finding the right direction to put in the hard work is much more difficult to find. 

We should have been taught this in school...fuck it!! .... Now I know.

Culture

 Everything is training, training is everything

My love for learning is infinitely more than my love for money

 I have my life to prove the same 

Define (Rate of return) for each Individual / interaction / Idea

Basis that you can choose people to keep around or not. Similarly, it can be done for every Idea.... Heck ...it should be done.

We, humans, do it automatically.

We just don't say it in these terms.

But at the core, we are doing it. I am just uncovering the truth and choosing to practice explicitly 

Basically, this is how capitalism works..... higher rate of return Ideas are kept and propagated by the whole society

Over time this is how capitalist society keeps improving the efficiency of all humans in it

People may accept it or not but they are part of some small segment of that capitalist society and contributing to the efficiency improvement of some segments of humans.

Over time, highest rate of return creating entity/idea/product is adopted by everyone in that plane/niche/game ( think of smartphones, for simplicity)

refine it further

everything that we are doing is to improve the rate of return in the compounding return formula.

 everything that we are doing is to improve the rate of return in the compounding return formula..... principle is fixed, time is controlled by keepin yourself healty - exercise ..... every single interaction or thing we do ..is to improve rate of return ..... everything !!

think about it in  depth - refine and write the complete post

Leading by Example: The Only Way to Make Values Stick

 

Leadership isn't just about words and pronouncements. It's about actions, about setting the standard and inspiring others to follow. The most effective leaders understand this fundamental truth: lead by example, or your message will fall flat.

Here's why leading by example is crucial:

1. Credibility is Everything:
When you talk the talk but don't walk the walk, your words become hollow. People are naturally skeptical, especially when it comes to values and principles. They see through inconsistencies and hypocrisy. Leading by example demonstrates that you truly believe in what you preach, building trust and credibility.

2. Actions Speak Louder Than Words:
Words can inspire, but actions are the true measure of commitment. When you act in accordance with your values, you create a tangible example for others to follow. This shows them how to embody those values in their own actions.

3. It's About More Than Just You:
Leading by example isn't just about setting a personal standard; it's about influencing the entire culture of your team, organization, or community. When you demonstrate values through your actions, you create a ripple effect, encouraging others to emulate your behavior and creating a positive feedback loop.

4. It Sets the Tone:
Leaders set the tone for the entire group. If you prioritize accountability, hard work, or collaboration, your actions will signal that these values are important and expected. This creates a clear path for your team members to follow, ensuring everyone is on the same page.

5. It Inspires Others to Do Their Best:
People are naturally drawn to leaders who embody the qualities they admire. When you lead by example, you inspire others to strive for excellence, to push themselves further, and to believe in their own potential.

Leading by example isn't easy. It requires constant self-reflection, commitment, and the courage to be consistent. But the results are well worth the effort. When you lead by example, you create a lasting impact, shaping a culture of values and inspiring others to become their best selves.

Isse karne se kya hoga ?? What will happen ,in terms of sales , if we will let you do this?

"Show Me The Money!" - How Operational Consultants Can Build Trust Through Transparent Performance Metrics

As operational consultants, we often find ourselves in a unique position: entrusted with the delicate task of improving a brand's performance. But before we can get to work, there's one critical question that looms over every conversation: "What results can I expect, and how will I know if it's working?"

It's a fair question. Brand owners are rightfully concerned about their bottom line, their "daal chawal," and rightly so. They've hired us to bring certainty to their operations, and that certainty demands clear, quantifiable expectations.

Pre-Emptively Addressing The Question

The key is to answer this question proactively. We need to build trust by outlining our projected performance week-by-week, providing tangible metrics that demonstrate the progress we're making. Sharing 3-month performance projections ensures transparency and allows our clients to evaluate our work against clear benchmarks.

Bridging the Gap: Process vs. Results

We may face frustration when explaining complex processes that are crucial to achieving our goals. Clients may not always fully grasp the intricate details, and that's okay. Our focus should be on delivering results, not dissecting the methodology.

**Let the numbers speak for themselves, while we handle the execution. **

Maintaining Guardrails for Success

However, while we prioritize results, we also need to maintain the essential guardrails of the business. This means adhering to ethical practices, ensuring data security, and upholding operational hygiene. Transparency in our processes fosters confidence and strengthens our client relationships.

The Magical Formula: Transparency + Performance = Sales

The more transparent we are in our operations and communication, the stronger the trust we build. This trust, combined with demonstrable performance, unlocks the magical formula for sales growth.

By providing clear performance expectations and embracing transparency, we empower our clients to confidently invest in our expertise, ultimately leading to shared success.

BABA/LALA Models

 

Sadguru, sri sri , ramdev model  - 20000 feet view

machaao (marketing)

becho (sales)

lat lagao ( retention)

YC/ Chamath palihapatiya / Paul dejoria/ Kumar ujjwal ( learning)

Retention - 

sales - 

marketing - 

The sequence is extremely important ...... LALA/BABA mein zyada antar nahi hota..... just the sequence of operation is reverse

Baba pehle hawa banata hai , fir maal chipkata hai

lala pehle maal chipkata hai , fir dheere dheere hawa banata hai .....

After multiple such requests on Amazon category/brand growth data - We are happy to inform you that we have build a SAAS solution with in-depth category sales analysis for 12000+ Amazon.in categories.

You will get Updated category Sales demand/growth analysis along with following details:

Average Daily Sales for Respective Months (Overall Category)

Brand Wise Demand & Market Share Report

Last 12 Month Average Daily Sales Report (Top 20 Brands)

Last 30 Day Average Daily Sales Report (Top 20 Brands)

Price Distribution Report

High Performing Brands

Product Wise Sales report Report

Powerlawe India certainty - POC

 40 customers, 5 lakh each , 100 employees, 1 bh - 3(1lakh) tl - 4(2 lakh) csm

powerlaw - tag line

  Create Certainty, One Habit at a Time 

:)

Biggest weakness in our business , would turn out to be the biggest strength in the long run

 I am sure that the thing we are assuming to be our biggest weakness in our business , would turn out to be the biggest strength in our business in the long run

There are only 400 categories worth playing on amazon.

We can manage these low-hanging fruits/categories with 100 people and do 3-4 crore per month revenue by 31st oct, 2024.

Rest of the indian categories can be on observation mode..... slowly, to be taken by someone else in the team and scale other ,post 400, relevant categories.

After that we can pick country by country to dominate relevant categories in each marketplace by partnering with relevant brands in each category.

Put our software as one of the steps in their SOP and charge for the same....

 

Instead of us expecting the client's team to fit in our system of thinking and processes,

What if we could put one of our software features in their SOP that they are already using/following?

There will almost be no friction

We will not be expecting a lot of change in their behaviour

Plus, it will be 100% automated with no human intervention from our side

same features at different scale - 

This is how We do marketing - 

Asins tracking including your own + competitors 

start from 1999/month (10 asins) , 4999/month( 50 asins)  , 9999/month(100 asins), 19999/month(200 asins), 99999/month (1000 asins)

A lot of educative content and sharing it with customers

Put a LinkedIn post and machaoooo ab se

Amazon D2C Brands/sellers: Delivery times are KILLING your sales 🤯

Think your delivery times don't matter? Wrong! If you're slower than your competitors, you could lose 30% of your sales in that location.

We've helped leading brands like Wakefit, Lifelong, Open Secret, and Farmley conquer their delivery headaches.

Our solution tracks delivery times for all your SKUs across 6 key clusters, and even compares them to your competition.

Want to reclaim those lost sales? Let's chat!
info@powerlaw.in

hashtag#amazon hashtag#ecommerce hashtag#delivery hashtag#logistics hashtag#d2c hashtag#sales hashtag#growth hashtag#competitoranalysis