They will be customer for life - this is the holy grail

 Every brand wants to be rank 1

we have made a lot of brands rank 1 in their product cateogries

what if we put our software as the basic necessity for tracking and measuring process/strategy for reaching rank 1 

it will be a 6 months ka process.......

within those 6 months the brand will have adopted the delta 4 difference in workflow using our software and it will be impossible for them to go back 

+ 
they will have become rank 1 in at least 2 categories to prove our utility