How I got 1 lakh views on my video in 3 days using 3 simple steps

To create viral product videos that hit 1 million views, focus on three key principles:

Shock value by stretching the core utility of the product and

Experiential storytelling that lets viewers "taste" or feel the product's value.

Ground in Reality: Build Trust for Believability

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1. Shock Value: Stretch the Core Utility

Why it works: Highlighting an extreme or unexpected use of a product grabs attention and creates buzz. It taps into the curiosity and surprise that drive shares and views.

How to do it:

• Identify the core utility: For a BLDC fan (e.g., Sujata Kinetica), it’s energy efficiency, quiet operation, and durability.
• Stretch it to the extreme: Showcase the product in a way that feels almost unbelievable but is still relatable.
  • Example: "This Sujata BLDC fan has been running non-stop for 2 years on just ₹500 of electricity!"
    • Video concept: Show a time-lapse of the fan running in a busy household, with a counter displaying electricity savings. End with a dramatic reveal: "Still running like day one!"
• Keep it authentic: Use real data or testimonials (e.g., BEE 5-star rating, 60% power savings) to make the claim credible.
• Short and punchy: Aim for a 15-30 second video. Open with the shocking claim, show proof, and close with a call-to-action (e.g., "Get yours on Amazon!").

Pro Tip: Use bold text overlays like “2 YEARS NON-STOP!” or “₹500 ELECTRICITY!” to amplify the shock visually.

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2. Experiential Storytelling: Make Viewers "Taste" the Product

Why it works: Videos that evoke sensory or emotional experiences create a stronger connection, mimicking the in-store "try before you buy" feel. This bridges the gap in the online customer journey, where customers can’t touch or test products.

How to do it:

• Design a sensory experience: Make the viewer feel the product’s benefits through vivid visuals, sounds, or relatable scenarios.
  • Example for a fan: Instead of just showing the fan, create a scene where a family is relaxing in a cool, breezy room on a scorching day. Use sound effects of gentle airflow and visuals of fluttering curtains to mimic the fan’s cooling effect.
  • Cross-product analogy (e.g., butter chicken recipe): If selling a blender, don’t just show it blending—create a 20-second story where the viewer can almost "taste" the butter chicken. Show vibrant spices, creamy textures, and a family savoring the dish, with close-ups of the blender’s smooth performance.
• Tutorialize the viewership experience

3. Ground in Reality: Build Trust for Believability

Why it works: A shocking claim risks skepticism. Authentic, grounded details make the claim credible, encouraging viewers to trust and share.

How to do it:

• Real-world proof: Show tangible evidence, like the fan’s BEE 5-star rating, a real electricity bill, or a customer testimonial saying, “My Sujata fan’s been on for 2 years!”
• Relatable settings: Film in a realistic home environment, not a polished studio. Show the fan in a messy living room or a humid balcony to feel authentic.
• Transparent tone: Avoid hype. Use a calm voiceover or text like, “We tested it for 2 years. Here’s what happened.”
• Subtle branding: Mention Sujata’s reputation or specs (e.g., “60% energy savings, certified by BEE”) to reinforce credibility.

Conclusion

• Shock with Reality: Make a bold, near-unbelievable claim (e.g., "Fan ran 2 years non-stop!"). Ground it with real proof (e.g., home setting, BEE 5-star rating) for believability.
• Earn Trust for Advocacy: Use honest visuals and evidence (e.g., real electricity bill) to build trust, turning viewers into advocates who share the video.
• Craft an Emotional Hook: Deliver a "wow" moment with the claim, followed by a relatable experience that inspires sharing to recreate the journey.
• Fuel the Viral Loop: Spark discussion (e.g., "How long would YOUR fan last?") and optimize for shares (e.g., 15-30 seconds, trending audio) to keep the cycle going.