After a lot of research, I’ve realized it all comes down to three key variables—and one powerful mindset.
Here are the variables:
- View/Swipe Away Ratio: Make sure at least 80% of viewers don’t swipe away. The higher, the better. (spend 95% time on designing the hook of the video)
- Viewing Duration: Aim for viewers to watch more than 80% of your Short. Hook them, and keep them watching!
- SEO for Indexing: Use strong, relevant keywords so that YouTube’s algorithm knows how to find the right audience for your content.
The Mindset You Need:
Imagine one crore people watching you for 30 seconds each.
That’s 30 crore seconds— Which is 3472 days, Or nearly 10 years worth of collective watch time.
If you knew your video would be treated that seriously—if so many people were giving you their most precious asset, TIME— wouldn’t you treat every second of your content like it’s a once-in-a-lifetime chance to impress?
Approach each Short with the reverence and excitement as if you were handed a golden opportunity by the God itself!
Relevant Filters :
extreme relatability/believability
ungodly hook
shock the viewer
extreme utility
Gigantic Tam
Powerful story
add money (somehow, people pay attention to it)
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