Your hook should feel like a punch to the gut.
So powerful, so emotionally loaded, that skipping it feels like a mistake they’ll regret for life.
The thumbnail? Not just a scroll-stopper — a visual ultimatum. It screams:
“Watch this, or stay blind to something that could’ve changed your world.”
They don’t owe you attention.
So earn it with tension, mystery, urgency — like their next breath depends on staying through those 59 seconds.
They should feel like something is at stake — and that not watching is a kind of death.
This isn’t content.
This is survival disguised as storytelling.
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