NH
NAYRANayra Houseware · Gurugram · plant stands
Powerlaw teardown
Amazon · June 2026
The widest plant-stand catalog on Amazon —
leaking ₹5L a month from one buried shelf.
You out-sell the category on breadth and move ~3,000 units a month. Almost all of it sits under ₹500, so the revenue per sale is capped — and your one higher-value stand is stranded on page 4. The window to fix it is ~90 days.
Est. Amazon GMV
₹16L
per month · range ₹14–19L
Cost of waiting
₹5L
per month · doesn’t come back
Earning SKUs
22 / 200
widest live catalog in the category
Avg ticket
₹350
lowest of the category set
Sub-₹500 revenue
65%
the AOV ceiling holding you down
NAYRA · Amazon plant-stand teardown01 / 04
Catalog architecture
200 listings. Only 22 earn. And 97% of the money is one shelf.
Earning · 22
Dormant / dead · ~178
Each square is one live ASIN. ~178 dormant listings dilute keyword relevance without earning.
Plant Stands = 97% of revenue · everything else = 3%
The breadth is a strength — but 104 near-duplicate stands split the demand, so no single hero compounds reviews or rank. Concentrate behind the value SKUs; prune the dead weight.
200 live ASINs · 104 plant stands · 97% revenue concentration02 / 04
The buried value SKU
Your most valuable stand is your worst-ranked.
The one move. The ₹1,100 Set-of-8 already earns as much as the ₹239 planter — on a fifth of the units — yet ranks worst. Rank it to page 1 next to your proven planter and consolidate the near-duplicate planter listings into one family. Same demand, 4–5× the ticket, compounding reviews. No new product.
Monthly revenue = list price × est. units · bars to scale03 / 04
The upside
From ₹16L to ₹27L a month — without selling one more unit.
Base case = rank the value SKUs + consolidate the planter family + shift the mix + disciplined Sponsored Products. Incremental paid ROAS 4.8× · ARR run-rate ~₹3.2Cr. Two-thirds of the lift comes from products you already sell.
Day 0–21
Rank the value SKUs
Rewrite + index the Set-of-8 and higher-AOV stands on the money keywords · fix Brand Registry.
Day 21–45
Consolidate + reviews
Merge duplicate planters into one family · review program 30–50/mo · climb “metal plant stand”.
Day 45–69
Amplify with paid
Sponsored Products on the higher-ticket listings · brand-term defense · category conquest.
Day 69–90
Build the range
Add higher-ticket sizes/sets · turn nayrahouseware.com into a brand · prune ~178 dead ASINs.
Figures are Powerlaw estimates · GMV/scenarios medium-confidence · sharpen with a pilot data view04 / 04
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