All of advertisement can be summed up in one line

Make me care

Need +power law + compounding + timing

Elaborate later

Attention is like real estate

The more attention you own, the more mental real estate you own for building your empire

Kumar ujjwal

principle of labour equivalance and compounding return

elaborate later

apna rasta, apni mehnat

simple truth - keep working

you fear what you do not understand

Hence , I could say that fear is not real.

If you understand it, there will be no fear.... eventually.

I have seen most people being afraid to take the next step because they are afraid of the unknown.

Don't be


The worst would be, you will die........ you will anyhow die one day.

If you survive , you would come out stronger.... always....... and you would have learnt what the fuss is all about

All relationships endures because of money exchange possibility

Instance of self interest at work