Turn a list of brands into booked founder calls.
The complete daily script for the pre-sales ninja. Follow it and the outcome stops depending on talent, mood, or luck — it depends on the process. Your genius lives in the protocol, not the person.
Everything points at a single deliverable
You own everything from a raw brand list to “the founder said yes to a call.” The moment they agree, you book it and hand it up to Kumar — he meets the founder and closes. You never pitch price. You never close. You create booked, interested conversations. That is the whole job.
The daily rhythm
Keep or drop — decide in seconds
Never spend a single touch on a brand that fails this gate.
- Indian D2C / founder-led brand
- ≥ ₹10K/day (~₹3L/mo Amazon) today
- Founder reachable off Amazon — site, IG, LinkedIn, trademark, GST
- No entrenched agency already on them
- MNCs / global brands
- Big-group sub-brands with in-house teams
- Chinese / foreign-licensed labels
- Faceless — no reachable founder anywhere
- Existing Powerlaw clients
One line that earns a reply
Personal, specific, short. Lead with a real gap you can see in their listings — “your plant stands sit on page 4 for their own money keyword.” Never quote commercials or the 3%. The only goal of T1 is a reply. Warm replies get the T2 one-pager or the T3 founder report.
10 days · never skip a touch
Most deals are won in follow-up, not first touch. Work every brand for 10 days before you let it go cold.
Escalation: reply / interest → send T2 one-pager or T3 founder report → founder agrees to a call → BOOK IT → hand to Kumar.
What Kumar gets when you book a call
Send this with every booked call — so he walks in ready to close, cold.
- Brand + category
- Founder name + direct contact — phone / WhatsApp / email
- The enrichment — legal entity, ~monthly GMV, reach channels
- Founder report link — the proof they’ve seen
- The hook that landed — what made them reply
- Call date + time + any context from the conversation
One number matters
Logged daily. This is how we find the leak and fix it.
Your number that matters: calls booked with qualified founders. Everything else is just an input to that one output.
