The exact system we use to turn a brand list into booked founder calls

Powerlaw

Operating System · Acquisition

Pre-Sales Operating Protocol

Turn a list of brands into booked founder calls.

The complete daily script for the pre-sales ninja. Follow it and the outcome stops depending on talent, mood, or luck — it depends on the process. Your genius lives in the protocol, not the person.

Your target

~20

touches / day

The output

Calls booked

You never

Close or price

Cadence

10 days

01Your one job

Everything points at a single deliverable

The single deliverable

Fill Kumar’s calendar with founders who’ve agreed to a call.

You own everything from a raw brand list to “the founder said yes to a call.” The moment they agree, you book it and hand it up to Kumar — he meets the founder and closes. You never pitch price. You never close. You create booked, interested conversations. That is the whole job.

02Your day, in order

The daily rhythm

First 30 min

Clear follow-ups. Open the CRM and do every follow-up due today. Overdue follow-ups are the #1 leak — clear them before anything else.

Then

Qualify fresh brands. Take the category’s harvested + enriched list. Run each through the gate. Keep the winners, drop the rest.

Core block

Reach — ~20 touches. Send personalised T1 messages to qualified brands. This is the #1 activity. Protect this block from everything.

Ongoing

Log everything. Every touch, reply, and status change goes in the CRM the moment it happens. The CRM is the source of truth — not your memory.

On a yes

Book & escalate. Founder agrees to a call → book a slot → send Kumar the handoff packet. Then move to the next brand.

03The qualify gate

Keep or drop — decide in seconds

Never spend a single touch on a brand that fails this gate.

Keep — worth chasing

• Indian D2C / founder-led brand
• ≥ ₹10K/day (~₹3L/mo Amazon) today
• Founder reachable off Amazon — site, IG, LinkedIn, trademark, GST
• No entrenched agency already on them

Drop — do not touch

• MNCs / global brands
• Big-group sub-brands with in-house teams
• Chinese / foreign-licensed labels
• Faceless — no reachable founder anywhere
• Existing Powerlaw clients

!

The hard rule: no reachable founder = drop, no matter how big the GMV. An unreachable owner can never sign.

04The T1 message

One line that earns a reply

The formula

One line + ONE killer data point about THEIR Amazon.

Personal, specific, short. Lead with a real gap you can see in their listings — “your plant stands sit on page 4 for their own money keyword.” Never quote commercials or the 3%. The only goal of T1 is a reply. Warm replies get the T2 one-pager or the T3 founder report.

05The cadence

10 days · never skip a touch

Most deals are won in follow-up, not first touch. Work every brand for 10 days before you let it go cold.

Day 0

Email / WA

T1 + data point

Day 2

WhatsApp

nudge + value

Day 4

LinkedIn

connect + note

Day 6

Call

direct

Day 8

New angle

different hook

Day 10

Last touch

then park

Escalation: reply / interest → send T2 one-pager or T3 founder report → founder agrees to a call → BOOK IT → hand to Kumar.

06The handoff

What Kumar gets when you book a call

Send this with every booked call — so he walks in ready to close, cold.

• Brand + category
• Founder name + direct contact — phone / WhatsApp / email
• The enrichment — legal entity, ~monthly GMV, reach channels
• Founder report link — the proof they’ve seen
• The hook that landed — what made them reply
• Call date + time + any context from the conversation

07The scoreboard

One number matters

Logged daily. This is how we find the leak and fix it.

20

touches / day

→

replies

→

interested

★

calls booked

Your number that matters: calls booked with qualified founders. Everything else is just an input to that one output.

08Guardrails

Never

✕

Never quote the 3% or any price. Kumar handles all commercials on the call.

✕

Never chase MNCs, group sub-brands, or faceless no-founder brands.

✕

Never skip a follow-up. A skipped Day-6 call is a lost deal.

✕

Never keep it in your head. If it’s not in the CRM, it didn’t happen.

POWERLAW · PRE-SALES OPERATING PROTOCOL · v2 · 03 JUL 2026