Google knows you better thab your mother

Going to be true for the 21st century

Utility >innovation

Practice it

Utility over Innovation

Instead, Innovation should be in the service of Utility


I could write an entire book related to mistake that were made as I prioritised innovation over Utility

I failed miserably

Something happened, now I am all for Utility

Let us see, How the story unfolds.

Every moment is going to be about Utility.

I might, later, come up with Utility index
-10 ........................0.........................10

Everything else will take care of itself.

Utility is the main variable

Innovation or Utility


I use to choose Innovation... even though a friend help me realise that it is all about UTILITY

It is the most important variable for making money.

If Whatever you created, does not fulfil someone’s utility - it is waste, even better dead.

Utility was the variable

Test it and use it before making any and every decision


Kumar Ujjwal

think before you speak - picture before you speak

Humans are in the business of communication and to transfer images from your head to the receiver

It is your responsibility to create picture in your head first and then make it as simple as possible to receive the image through your voice.

Dan Ariely

Reward substitution - instant gratification 

Reward contract binding- delayed gratification

Always ask for example

You need to have a clear example of expected quality level in the work you are doing for your customer

In order to save yourself from dissatisfaction for your work in your customer


Treat everyone and every interaction as a customer interaction .......... you will start living satisfactorily


You will start thinking about providing value each and every person you meet.