Two core skills for me

 Need to focus my energy on only two core skills, till the time I do not have a hundred customers.

operation skills - High output management and measure what matters

marketing skills - relationship marketing by Regis Mckenna ( experience and knowledge marketing)

Goal should be to win a utility segment of the customer's utility pie chart

Businesses are an ever-evolving play of customer utility and the solution for the utility. 

I believe that we should try to bet on the utility of the customer, not the product that we are creating to solve a particular problem/utility.

When customers purchase your product/services, they are not buying your product/services. 

They have a problem and they are trying to solve the problem, they have something that they are not able to do/are able to do it very inefficiently - so, in order to move from a lower efficiency state to a higher efficiency state, they are choosing you/your product/your service to fulfil that utility void.

If you can base your products/services on the utility for the customer, your chances of succeeding in your business increase substantially.

You can enter any segment of any business and judge it from the utility lens for the customer - you will get an idea about the following things

• utility-product life cycle
• how much will the customer pay

Personal story:

Before this business, I use to bet our ability to make a product instead of customer utility.

I failed in 5 businesses because I was optimizing for the wrong variable.

Till the time customer has that utility, you can fairly bet that they will pay you for the solution you provided to achieve that utility.

Managerial leverage from High output management

 Managerial output

• Increasing the rate with which a manager performs his activities, speeding up his work.
• Increasing the leverage associated with the various managerial activities.
• Shifting the mix of a manager's activities from those with lower to those with higher leverage.

This shit is pure gold

Lead by example

 You just need to live by the principles that you want others to live by.....

Humans are mimetic by nature, they can't help but pick those behavioural patterns.

Hence, Gandhi was right - "be the change you want to see in the world"

translate that to human -

Lead by example.

I have to thank my friend to make me angry

 

When I get angry - I get shit done.

Context:

After multiple attempts in the last 2 months, my friend and I have not been able to do work together even though we had worked for one and half years prior to that period.

Tension:

Last night I was talking to him and, during the conversation, I got so fed up that I stopped replying properly and I resolved that I will get more customers and I will prove to him that my model works and that the people were willing to pay for the services that I offer.

Today in the morning out of desperation I called a random guy who was selling in a similar category.

I gave him, the caller, the taste of what I can do for him in terms of sales, over the call and shared data about his current sales and the future possibility of sales.....

Conclusion :

I realize that I could get customers over the phone if I do an in-depth analysis of the product category and share that with them, their involvement level and chances of conversion become higher.

This exercise is in line with my product plan for the future - I wanted to have 200 products ready for my future customers, it will speed up our growth and profitability for our customers.

if I get an in-depth analysis done for 200 products and share that journey with everyone over video  - showing how much money they will make with us.... this will act as the biggest sales pitch for our organization.

thank you, my friend

How are we going to get 100 customers by 1 july 2021?

Chamath palihapatiya growth factors

1. How do you get customers to your doors - Customer acquisition process
1. youtube
2. How do you get them to experience utility as soon as possible - Customer experience process
1. youtube
3. How do you get them to experience utility as often as possible - Customer retention process
1. make customers profitable within 3 months
2. they will stay with us forever 

Amazon Success

After having sold products for 2 years on Amazon, I can tell with some surety that there are only two variables that are at play.

Variables at work

• High Demand product - 50% 
• Search "KITNA BIKEGA" on google 
• Optimal Operations  - 50%
• Procurement price
• Competition tracking 
• Keyword indexing
• Marketing optimization
• Product listing
• stock 
• shipping and return management

The second variable consists of many sub-variable, but the first variable is plain and simple DEMAND.

If you are right about this single variable - most of your problems related are already sorted and even with lousy operational abilities, your probability of success is decent.

let me make a 2/2 matrix to make you understand

I and my team has launched many products for our customer, we can tell you with surety that low operational requirement + high demand is the best category of the product