Sales ke outcome ki responsibility meri hai to , sales karne ke liye 29 input data points ko control karne ki freedom/control meri hai

 This is hardest thing for brand owners team to digest.... they feel scared of my intervention.... they do not us to succeed.

Because if we will succeed, they will lose their job

They will try to fight us, stop us, slow us..... but they will not succeed.

We have to make it super clear to the brand owner in the beginning of the relationship that no one can change any of the data points/ parameter without discussion with powerlaw.

We control the strategy and we control the outcome.... the categories that are given to us are our responsibility.

TO Be Continued....

Over time you get most leverage by getting paid to make decisions

 basically, sochne ke paise milte hia - most leverage in life

interesting.... lets think deeper about it

Reminder that business is brutal

 

daljeet

powerlaw - rank 1 in 90 days

founder/management - you , karunakar and ankita - advisor arjun vaidya

industry size - d2c brands india and amazon - size with source - 5-6 years later

problem statement - 80% of sales  of most category - top 3 products ,   with graph

why - amazon's algorithm works parameter - top selling brands occupy top position , making it harder for emerging brands to defeat the top sellers, 29 parameter tracking

solution - 1 category sales mapping - our powerful d2c powerlaw sales index - kitna bikega

solution - 2 strategy basis category mapping for rank 1 in 90 days - positioning for the product/brand -= during this we work closely with brand position

solution - 3 Continuos Success measurement - through inhouse proprietary tracking software, built and refined over 4 years 

solution - 4 conclution - this leads to  - rank 1 in 90 days 

competition analysis  for powerlaw - performance marketing companies, software solution, we are a  result oriented company while most of the competitors are tool/software-oriented companies....amazon marketing agencies ,  - put examples in a grid  - advantage and disadvantage..

revenue. metric - percentage on incremental sales. - cake and pastery with x % for powerlaw...

current revenue metric - x% of incremental sales , 

addditional growth plan - international expansion , SaaS,

thank you - contact us

why powerlaw is talking to you - strategic partner - access to d2c brands, strategic advisor - 

Do not try to convince anyone, EVER.

Once you know what you offer (Core value proposition),

Once you know who you are looking for (Ideal customer profile),

Once the model is finalized (How you will charge for the value offered),

Sales is about learn/scan and filter

The first three questions with the customer should qualify and filter the customer based relevance to the You/prospect- the match will happen instantly or not at all.

No point in convincing.

Be the best in the whole world at what you offer.

Let them make their own mind - Be clear about what you stand for and offer.

You are in the business of fulfilling demand, not generating it.

Sales is not about convincing - it is about finding the right fit.

Do not try to convince anyone, EVER - Neither on a personal level nor on a professional (sales) level.

2024

1.  1000 employees - 20 crore per month revenue
2.  Permanent abs
3.  Find a girl basis 1 parameter - self-control

Trinity

1.  Certainty - Core human necessity
2. transactions - Everything in human society ( economy. love, relationship, business)
3. Self-control - The only human superpower - everything else can be derived from it