This is why our shorts will work

 We have the biggest TAM in the world, and it will remain like that for a long period and growing.

Perfect time to kill in content creation.

Weak competitors , non-methodical competitors,  gigantic market  - makes super sense.

We can defeat Mr Beast.

Market is tough right now, a lot of uncertainty

I had to let go of a few employees in the past months. I know, some of them are really struggling to keep things running. 

Some of them were married, some of them EMIs, some of them are in great stress because of the market situation.

I have, deliberately, kept my life really simple and extremely light in terms of money needed for survival.

Granted, I did not go out in the world too much , could not travel , did not have a lot of fun but I do not have the fear of survival. 

I have kept it super simple and to the point by design.

Most of my friends have upgraded their lives and expenses, I have not.

I am trying to be FREE, I am going for FREEDOM- not this horse shit pile of things that I end up hating in the long run.

If you could keep your living expenses/business expenses lower than your income, invest a little. You will never be worried about your survival.

I read somewhere that 1 million dollars in USA is equivalent to 2.5 Cr India... if you somehow reach 2.5cr in India....you will be a millionaire for life.... this is what I am going for, in the short run.

Don't get me wrong, I am going to be a billionaire for sure. I know it ... I knew it since I was 15. I decided to be one. I will not stop till I become one.

But my people should not suffer because of my madness. 

My family, my dependent, my team members.... they should be given absolute certainty that they will be completely taken care of by me.

I want my future partner to have this drilled in her head....self-control is the route to freedom.

Everything else is a toy.

"mughe jhoot lag raha hai"

 https://www.youtube.com/shorts/4Zh8fGhSWfI

There was a comment on this video - "mughe jhoot lag raha hai"

This made me think: the shock value of a fan running for more than two years is getting stretched to the unbelievability spectrum.

I mean, people are almost unable to believe what they see in the video. Hence, curiosity is maintained, and they are watching until the end because they are hooked.

I need to make more such videos, where it hovers around borderline believability yet.....true. 

Views apne aap aa jayenge

If you want sales certainty, think of powerlaw

 This should be our tag line

The BIG IDEA of the video

 The most important thing for making the video go viral is the BIG IDEA of the video.

This is what ogilvy did, this is what paddy  galloway told......that the most important thing is the core idea.


Then the hook for setting the idea properly ( shock them)

Then give them a reason to watch till the end .... make them watch the full video..

Life is nothing but a dance of priorities.

"Life is nothing but a dance of priorities.
We sway to the rhythm of what matters most.
Sometimes it's love, sometimes ambition.
One moment, it's family. The next, it's freedom.
We can't do it all — but we can choose the next step.

And in that choice... lies the choreography of our lives." 

life is nothing but a dance of priorities

 You pick and choose , one priority or the other...... most people do not choose any priority in life....they live a brownian motion life.

I should prioritise and re-prioritise every moment in time and take my life towards the core outcome/anchor that give me most meaning.

we are just star dust :)