Monopoly - Yoni theory

1) ip
2) stickiness
3) network effect
4) irr
5) brand
6) distribution
7) irreversibility
8) condom
9) tharak jagana
10) lat lagana
11) Unique
12) the curve
13) the map
14)  path of least resistance
15) sales cure all
13) make money for others
14) embrace constraints
15) recruite customers, money will follow