For decades, creating software needed two things:
Direction × Hard Work.
Know what to build. Then grind to build it.
AI just killed one side of that equation.
The hard work? The coding, the debugging, the late nights staring at a screen? That cost is collapsing to near zero.
But here's what hasn't changed — and never will:
Knowing what to build is still rare.
Most people are chasing the "how." The real leverage is in the "what."
If you have taste, if you understand a market, if you can spot what's missing — you now have a superpower that didn't exist two years ago.
Because the gap between "I have an idea" and "I have a product" has never been smaller.
Direction is the new moat.
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