People only like to keep assets around them

Asset - put money in your pocket , every month
Liability - takes money out of your pocket , every month


People can be categorised in four simple buckets

1. Asset 
2. Liability
3. Asset camouflaged as liability
4. Liability camouflaged as asset

People only like to keep assets around them 

Satisfaction

If you know

What
Why
How


You want something, you will be content with the journey itself.


#bliss

Distribution

1. Discovery - how do we get new customers to our door ?
2. Experience core product value - How Do we get them to experience the AHA! moment as soon as possible ? 
3. Retention - How do we keep making them experience the AHA! Moment as often as possible ?

Relationship marketing notes for making video content

Read and surround - doers

Leadership is ownership

You will own the market, if you lead the market

Educate your current customers

Let’s try utility based decision making


Marketing is about market creation not market share

Right attention = $$

Self-interest alignment

Marketing is driven by experience


Don’t fight forces, use them - marketers who follow and use technology, rather than oppose it, will discover that it creates and leads directly to new market forms and opportunities



Product life cycle  - the window of opportunity stays open only briefly

Timing in business - the most important variable

After marketing and strategy

I need to read about influencing people
Then i need to read finance related shit for learning compounding return shit


All these things have to be done in 2020


Cheers 

Two strategies

1 keep the price minimum in the market
2 find the highest sales number by experiment with price  - negative u curve

We are running experiment with one of our products ( wq11) , I am pretty sure my strategy will win.

This should prove my shit once and for all.

Concentrate on substance before image, for it is substance that supports the image

Regis mckenna